Maria Piscopo
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Business Trends
Maria Piscopo May 01, 2006 21 comments

Travel photography is one of the most oft-named areas of interest by photographers polled in my marketing workshops and classes. The allure is undeniable--it seems to be all about exotic places to visit and fascinating people to meet. While lots of photographers want to get into travel photography it's also one of the most competitive fields in free-lance...

Maria Piscopo Apr 01, 2006 0 comments

In my workshops I often get asked, "How do you find digital clients?" I think there is a myth surrounding the word "digital." Photography clients are not really "digital" as a category to target in your marketing. Clients are hiring you to create images and, if it is commercial work, buying the use of those images. If it is consumer, wedding...

Business Trends
Maria Piscopo Mar 01, 2006 0 comments

Thanks to reader Robin Gaines for the inspiration for this column. To approach her question, we talked to several photographers about their solutions, including those who work in the wedding and portrait, nature, and high-end commercial world of photography.

New York City-based photo industry consultant Gaines wrote, "I am desperately trying to find a way to...

Maria Piscopo Feb 01, 2006 0 comments

As photo businesses go, David Alan Wolters (www.DavidAlanWolters.com) started out as many of our readers--a 12-year-old kid with a camera trying to find a place for himself in the world. Again, like many of us, Wolters went on to work on the high school yearbook as a photographer. Raised in the small town of Spring...

Portraiture, Pro Techniques
Maria Piscopo Jan 01, 2006 0 comments

Judy Host (www.judyhost.com) only started her business 12 years ago but today you can find her working either in the home of a celebrity creating her award-winning portraits or in Africa documenting conditions in Rwanda and Uganda. By the time you read this, she may be in Ghana and Kenya or traveling to Cape Town, South Africa.

Business Trends
Maria Piscopo Dec 01, 2005 0 comments

Are you ready for 2006? If you have been reading this column all year you have probably picked up quite a few tips and techniques from successful photographers, from those who do weddings to architectural to fine art work. As the year turns I have been collecting some thoughts to help you plan for the New Year with a new (or perhaps renewed) marketing plan of action.

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Business Trends
Maria Piscopo Nov 01, 2005 0 comments

It is everyone's dream: leave the "day job" and get paid for what you enjoy doing. Due to the depth and breadth of the market, portraits are a particularly good area to start (or expand!) your photography business. Portraits are needed both in the consumer and commercial client markets. They can't be easily replaced with a generic stock photo. In this...

Business Trends
Maria Piscopo Oct 01, 2005 0 comments

Tony Corbell (www.corbellproductions.com) was one of the first photographers I worked alongside when I started speaking on the photo lecture circuit. When I saw the "lighting" theme for this issue, I knew he would be the one to talk to about business today. Corbell's October appearance at the...

Business Trends
Maria Piscopo Sep 01, 2005 0 comments

Herrmann + Starke (www.HSstudio.com) began working digitally in 1994 and by '97 stopped shooting film entirely. They have specialized in producing still life and lifestyle photography for advertising and have won many awards for their work. They also give seminars at programs such as Photo Pro Expo, the HOW Design...

Business Trends
Maria Piscopo Aug 01, 2005 0 comments

Running a photography business is stressful to start with, but add the emotional connection between partners or spouses and you have the potential for greatness or tragedy. So, how do you successfully work with your spouse or life-partner? How do you decide to divide up the daily business duties and responsibilities? For those who are successful, what advice can they offer to...