Maria Piscopo

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Maria Piscopo Posted: Dec 01, 2006 0 comments

In today's competitive marketplace for your photography services, new technologies in print services are emerging to help you find and reach potential clients. Using a service combination of design, list purchasing, custom quality printing, and even mailing the postcards for you, companies such as Modern Postcard (http://www.modernpostcard.com"...

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Maria Piscopo Posted: Sep 01, 2006 0 comments

What's new in the stock photography business? As most photographers already know, the business of stock photography has changed dramatically in the last five years. It no longer can be supplied with photos left over from an assignment or old photos sitting in a file drawer. Stock photo sales can be a potential profit center, but only for those willing to put in the time and...

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Maria Piscopo Posted: Aug 01, 2006 1 comments

Specialty Imaging International (www.specialty-imaging.com) was founded by Ben Crosby in 1999 after selling Sports Imaging, a photo business specializing in amateur sports youth league team and individual photos. Crosby started Specialty Imaging International in Salt Lake City with a focus on the corporate event...

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Maria Piscopo Posted: Jul 01, 2006 0 comments

Stop. Look. Listen. You learned it when you were a little kid and it is good advice today. We are all so busy doing our photography that we often don't make the time to do our job of running a business. Part of any good business plan is scheduling a mid-year marketing update. It's a reality check--where have you been, where are you now, where are you going?
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Maria Piscopo Posted: May 01, 2006 21 comments

Travel photography is one of the most oft-named areas of interest by photographers polled in my marketing workshops and classes. The allure is undeniable--it seems to be all about exotic places to visit and fascinating people to meet. While lots of photographers want to get into travel photography it's also one of the most competitive fields in free-lance...

Maria Piscopo Posted: Apr 01, 2006 0 comments

In my workshops I often get asked, "How do you find digital clients?" I think there is a myth surrounding the word "digital." Photography clients are not really "digital" as a category to target in your marketing. Clients are hiring you to create images and, if it is commercial work, buying the use of those images. If it is consumer, wedding...

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Maria Piscopo Posted: Mar 01, 2006 0 comments

Thanks to reader Robin Gaines for the inspiration for this column. To approach her question, we talked to several photographers about their solutions, including those who work in the wedding and portrait, nature, and high-end commercial world of photography.

New York City-based photo industry consultant Gaines wrote, "I am desperately trying to find a way to...

Maria Piscopo Posted: Feb 01, 2006 0 comments

As photo businesses go, David Alan Wolters (www.DavidAlanWolters.com) started out as many of our readers--a 12-year-old kid with a camera trying to find a place for himself in the world. Again, like many of us, Wolters went on to work on the high school yearbook as a photographer. Raised in the small town of Spring...

Maria Piscopo Posted: Jan 01, 2006 0 comments

Judy Host (www.judyhost.com) only started her business 12 years ago but today you can find her working either in the home of a celebrity creating her award-winning portraits or in Africa documenting conditions in Rwanda and Uganda. By the time you read this, she may be in Ghana and Kenya or traveling to Cape Town, South Africa.

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Maria Piscopo Posted: Dec 01, 2005 0 comments

Are you ready for 2006? If you have been reading this column all year you have probably picked up quite a few tips and techniques from successful photographers, from those who do weddings to architectural to fine art work. As the year turns I have been collecting some thoughts to help you plan for the New Year with a new (or perhaps renewed) marketing plan of action.

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