Maria Piscopo

Publicity is one of the most overlooked areas of marketing for photographers. The protocol for obtaining this less conspicuous but very important promotional tool has three basic steps: submission of information about your work to the media; confirmation of acceptance; and final publishing. Publicity provides benefits without the high cost of ads or the labor-intensive effort of...

When photographers sell their work they are not only selling images. Fees also include the rights to the use of photos, so additional factors such as overhead, equipment, experience, and personal expertise must be considered. For sometime industry associations have recommended and referred photographers to books and other written guidelines that were dedicated to helping establish...

As image technology progresses, professional photographers face new challenges to build and expand their businesses. Finding new revenue streams and securing the maximum amount of promotional exposure can seem daunting. The industry keeps evolving and pros must evolve as well. Getting into photography workshops can be a source of income and a prime opportunity to generate business...

Sula of sulaimagery.com began her career in photography in her 20s shooting parties, events, and portraits. At the time, it was not her full-time career because her true artistic passion was shooting macros and landscapes. Sula quips, "Unfortunately, I never got a flower to pay me, so I kept a day job to help pay for my photography and travel habit."

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