Sales calls are not dead
but they are different. It seems that non-personal marketing appears to
have taken over personal sales calls in today's self-promotion mix.
Everyday you read about the extensive use of photographers' web
Your reality check for next
year is "in the mail" and to make sure it doesn't bounce come January
1, 2001, let's review some of the important topics we discussed this year.
They are: stock photography, new media clients, digital technology, and...
Being a profitable photography
business means dealing with pricing more successfully than you have been.
The problem seems to be that pricing brings out feelings of hesitancy,
doubt, and uncertainty in many creative professionals--photographersincluded.
Getting published is probably the most overlooked area of self-promotion,
yet for the low (or no) cost, it has very high rewards. The goal of the
publicity is not to sell your photography services.Your...
The Beginners Method.
You'll need three trays; a black and white enlarger; a red, green, and
blue filter; some of the special, ambient temperature, color chemicals;
and, of course, some color printing paper.
Marketing on the World Wide
Web has become a very popular subject among photographers. I am always
asked about the topic when teaching my seminars and workshops. This
column is a gathering of information from a survey...
Travel photography is a specialty
and a passion. Most photographers love to travel, and many pursue assignments
for the access to people and places to shoot for stock. It is often
the after-market sales that bring inth...
One of the pioneers in the
business of digital technology is J.W. Burkey. He operates an eight-person
studio out of Dallas, Texas, and now works with his wife, Cathy, who
has worked as an art buyer and a stock photoedit...