Maria Piscopo
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Business Trends
Getting Started As A Pro
Tips From Chuck DeLaney, Dean Of NYI
Business Trends
Maria Piscopo • Nov 01, 2004 • 0 comments

How do you make the transition from hobbyist to professional? What are some of the basic requirements for success? How can you get a competitive edge? How do you get started? These are always questions I get asked in my own seminars and workshops. For some answers, I interviewed Chuck DeLaney, professional photographer for 25 years and Dean of the New York Institute of...
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Business Trends
The Spontaneous Eye
An Interview With Miami-Based Robin Hill
Business Trends
Maria Piscopo • Oct 01, 2004 • 0 comments

Photos © 2002, Robin Hill, All Rights Reserved

From the start, everything about this photographer's success story fascinated me. First, Robin Hill was born in Nottingham, England (home of the legendary Robin Hood), and moved from England to Miami, Florida. Talk...
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Business Trends
Building A Photographic Community
An Interview With Jean Ferro, President Of WIPI
Business Trends
Maria Piscopo • Sep 01, 2004 • 0 comments

Networking for your photography business means connecting on three different levels: with your client network, your community network, and your peer network. To illustrate this, I selected, Women In Photography International (WIPI), to explore the business opportunities a networking organization...
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Business Trends
Marketing Fine Art Photography
Corporate Buyers And Gallery Walls
Business Trends
Maria Piscopo • Aug 01, 2004 • 0 comments

I often speak on the topic of "Marketing in Today's New Economic Climate" and when looking at the topic of client diversification and expanding your photo markets, fine art photography keeps coming up as a viable addition to your...
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Business Trends
Marketing Trends Today
Interview With Susan Baraz
Business Trends
Maria Piscopo • Jul 01, 2004 • 0 comments

Always looking for a competitive
edge in today's marketing, I came across an unusual program for
promoting photographers called AtEdge. What makes this promotion special
is the entire program is limited to 150phot...
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Business Trends
How To Improve Your Internet Marketing
An Interview With Photographer Rick Etkin
Business Trends
Maria Piscopo • Jun 01, 2004 • 0 comments

I have seen a lot of web
pages from photographers in my role as photo rep, writer, and consultant,
so it was especially rewarding to spend some time with photographer
Rick Etkin and discuss his new website,

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Business Trends
The State Of Stock Photography
Expanding The Definition Of Usage
Business Trends
Maria Piscopo • May 01, 2004 • 0 comments

I know this is a big topic
to cover in a column so we will turn to Jim Pickerell for help. With
40 years photography experience including over 25 years in the stock
industry, Pickerell is a widely published author andin...
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Business Trends
Marketing Your Style
A New Business Model For Selling Portraits
Business Trends
Maria Piscopo • Apr 01, 2004 • 0 comments

The traditional portrait business has changed with new technology and new client needs and requests. Fads come and go, but the one thing all portrait photographers have to face is how to make a good profit--even a better profit--in today's...
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Business Trends
Digital Transitions
Making The Switch, And Thriving
Business Trends
Maria Piscopo • Feb 01, 2004 • 0 comments

The Photographer's Travel Guide...
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Business Trends: Working With A Photo Rep
Business Trends
Maria Piscopo • Jan 01, 2004 • 0 comments

Looking for new and different
ways to bring in more business, photographers often ask me about working
with a rep. As an art/photo rep for almost 25 years, I can appreciate
the balance the relationship can bring to abus...
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