Maria Piscopo

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Maria Piscopo Posted: Oct 01, 2005 0 comments

Tony Corbell (www.corbellproductions.com) was one of the first photographers I worked alongside when I started speaking on the photo lecture circuit. When I saw the "lighting" theme for this issue, I knew he would be the one to talk to about business today. Corbell's October appearance at the...

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Maria Piscopo Posted: Sep 01, 2005 0 comments

Herrmann + Starke (www.HSstudio.com) began working digitally in 1994 and by '97 stopped shooting film entirely. They have specialized in producing still life and lifestyle photography for advertising and have won many awards for their work. They also give seminars at programs such as Photo Pro Expo, the HOW Design...

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Maria Piscopo Posted: Aug 01, 2005 0 comments

Running a photography business is stressful to start with, but add the emotional connection between partners or spouses and you have the potential for greatness or tragedy. So, how do you successfully work with your spouse or life-partner? How do you decide to divide up the daily business duties and responsibilities? For those who are successful, what advice can they offer to...

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Maria Piscopo Posted: Jul 01, 2005 0 comments

The highest goal of presenting your portfolio is to move yourself from the big pool of "unknown" photographers to the pool of "known" photographers clients are likely to hire. To do this, help the clients hire you! Don't just passively show your portfolio. Find out what your prospective clients do and what they are looking for and present that...

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Maria Piscopo Posted: Jun 01, 2005 0 comments

Photography is a business of relationships, and your website is often the first contact you have with potential clients. Your website must make a prospective client feel comfortable and ease the anxiety that many clients might experience when considering a different photographer. For some thoughts on building this better website we interviewed Michael Costuros, Founder/Director of...

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Maria Piscopo Posted: Apr 01, 2005 0 comments

All Photos © 2004, Marilyn Sholin, All Rights Reserved

I first met portrait photographer Marilyn Sholin when both of us were teaching classes at the Golden Gate School. Impressed by her wonderful images, we talked about business every chance we could that week. I was quite surprised to learn that Sholin was working with a rep, usually a business relationship reserved...

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Maria Piscopo Posted: May 01, 2005 Published: Apr 01, 2005 1 comments

Donna Poehner has a unique perspective to offer on the subject of travel photography. As an editor and writer, she has worked for F+W Publications for the past 11 years. In 1999, she became editor of the widely read sourcebook Photographer's Market (www.writersdigest.com). In that time, Poehner has learned a lot...

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Maria Piscopo Posted: Mar 01, 2005 0 comments

To answer some current technical questions on the digital aspects of the business side of stock photography, we talked to three industry veterans: Rohn Engh of PhotoSource International (www.photosource.com), Rick Rappaport, owner of Rick Rappaport Photography (http://www.rickrappaport.com"...

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Maria Piscopo Posted: Feb 01, 2005 Published: Feb 04, 2005 0 comments

Whether you have been in business two years or 20, it can still be discomforting and difficult to discuss pricing if you don't know what to say and when to say it. Getting paid what you want is all about what you do and say at the beginning of a client relationship. It is very hard to try and change later. To get paid what you want you will need a clear and concrete...

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Maria Piscopo Posted: Jan 01, 2005 0 comments

The best source for new business is still the last client you worked with. It can be 5-10 times more expensive to be constantly looking for new clients as it is to keep the ones you already have. It is more expensive because you will have increased marketing costs (and spending overhead) when it takes 10 clients to bill 10 jobs and you are constantly marketing for jobs instead of...

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