The biggest
challenge to professional photographers today is the ability to create
images they enjoy making while earning money. By this, I mean profits,
not just sales. The need to get images of value to a client who will pay...

With this column,
we will review three stages for getting the money for your photography
services. We'll look at how to use an industry standard contract
with terms and conditions of payment, discuss making agreements with...

Sales calls are not dead
but they are different. It seems that non-personal marketing appears to
have taken over personal sales calls in today's self-promotion mix.
Everyday you read about the extensive use of photographers' web
sit...

Being a profitable photography
business means dealing with pricing more successfully than you have been.
The problem seems to be that pricing brings out feelings of hesitancy,
doubt, and uncertainty in many creative professionals--photographersincluded.