My popular request we will take the next few months and look at the basics of getting a photography business started (or restarted, as the case may be). This month we will discuss making the commitment to being in business and the financial and legal issues to get the business started. In...
Photography is about commerce.
There are photographers and photography clients. It's a two-party
system! To be commercially successful, no matter what you do as a photographer,
your challenge is to understand what...
challenge to professional photographers today is the ability to create
images they enjoy making while earning money. By this, I mean profits,
not just sales. The need to get images of value to a client who will pay...
As a photo rep
and workshop instructor I have been collecting web sites that provide
me with information for both the business and the marketing of photography
services. In this column, I will share my current collection and att...
With this column,
we will review three stages for getting the money for your photography
services. We'll look at how to use an industry standard contract
with terms and conditions of payment, discuss making agreements with...
making images is a complicated and evolving process, whether it's
via the digital or traditional route. "Going digital" from your perspective
is no longer an issue or even a simple choice of just digitalcap...
Sales calls are not dead
but they are different. It seems that non-personal marketing appears to
have taken over personal sales calls in today's self-promotion mix.
Everyday you read about the extensive use of photographers' web
Your reality check for next
year is "in the mail" and to make sure it doesn't bounce come January
1, 2001, let's review some of the important topics we discussed this year.
They are: stock photography, new media clients, digital technology, and...
Being a profitable photography
business means dealing with pricing more successfully than you have been.
The problem seems to be that pricing brings out feelings of hesitancy,
doubt, and uncertainty in many creative professionals--photographersincluded.
Getting published is probably the most overlooked area of self-promotion,
yet for the low (or no) cost, it has very high rewards. The goal of the
publicity is not to sell your photography services.Your...