Shutterbug Staff

Kingston Technology Company, Inc. has announced that world-class nature and
wildlife photographer John Hyde will be the next participant to share how he
uses Kingston Flash memory on the company's `Look Who's Using
Kingston' microsite. Hyde discusses how he captures the majestic beauty
of Alaska's national parks and the wildlife, including native Alaskan
wolves, birds and orcas. Hyde also offers insightful tips on how consumers can
take their own beautiful photos during visits to national parks and other outdoor
venues.

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Online video and photo sharing service Phanfare (www.phanfare.com) has announced
a special offer for current customers of Yahoo! Photos. Yahoo! Photos recently
informed their customers that their photos stored at Yahoo! Photos will be deleted
at the end of the summer. In response, Phanfare is offering Yahoo! Photos customers
the opportunity to move and save their photos from Yahoo! Photos to their own
Phanfare Web sites, known for family-friendly, private, secure, advertising-free
albums. As an added bonus, current Yahoo! Photos customers will get six months
free service when they move their photos to Phanfare.

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Eastman Kodak Company (NYSE:EK) has introduced a new image sensor technology
that is said to provides a significant increase in sensitivity to light when
compared to current sensor designs. With this new technology, users will realize
a 2x to 4x increase in sensitivity (from one to two photographic stops), which
will improve performance when taking pictures under low light and reduce motion
blur when imaging moving subjects. In addition, this technology enables the
design of smaller pixels (leading to higher resolutions in a given optical format)
while retaining imaging performance.



This breakthrough advances an existing Kodak technology that has become a standard
in digital imaging. Today, the design of almost all color image sensors is based
on the "Bayer Pattern," an arrangement of red, green, and blue pixels
that was first developed by Kodak Scientist Dr. Bryce Bayer in 1976. In this
design, half of the pixels on the sensor are used to collect green light, with
the remaining pixels split evenly between sensitivity to red and blue light.
After exposure, software reconstructs a full color signal for each pixel in
the final image.



Kodak's new proprietary technology builds on the existing Bayer Pattern
by adding panchromatic, or "clear" pixels to the red, green, and
blue pixels already on the sensor. Since these pixels are sensitive to all wavelengths
of visible light, they collect a significantly higher proportion of the light
striking the sensor. The remaining red, green, and blue pixels are then used
to record the color information of the scene.



To reconstruct a full color image, Kodak has also developed new software algorithms
specifically designed to work with the raw data generated from these new image
sensors. These sophisticated algorithms use the more sensitive panchromatic
pixels to act as the luminance channel of the final image, and derive chrominance
information from the color pixels on the sensor. Leveraging over 30 years of
Kodak image science, these new algorithms support the increased sensitivity
provided by these new pixel patterns, while retaining the overall image quality
and color fidelity required by customers.



Kodak is beginning to work with a number of leading companies to implement this
new technology in system-wide solutions and to streamline the design-in process.



Kodak is developing CMOS sensors using this technology for consumer markets
such as digital still cameras and camera phones. As the technology is appropriate
for use with both CCD and CMOS image sensors, however, its use can be expanded
across Kodak's full portfolio of image sensors, including products targeted
to applied imaging markets such as industrial and scientific imaging. The first
Kodak sensor to use this technology is expected to be available for sampling
in the first quarter of 2008.



For more information on Kodak's entire image sensor product line, please
visit www.kodak.com/go/imagers.

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Leica Camera AG has announced that it will provide a free firmware update for
the LEICA DIGILUX 3 on its website www.leica-camera.com.
The new firmware for the LEICA DIGILUX 3 optimizes the functionality of the
camera across many applications. This will include additional exposure functions
and will, for the first time, offer a "Mode 3" for optical stabilization.
Mode 3 will further compensate and correct longitudinal camera movement. This
mode is ideal for panning, a method of taking photographs where the camera follows
a moving object.



Version 2.0 will also include a new mode that facilitates the viewing of the
LCD monitor during use of the LiveView function. This setting will assist the
photographer when the camera is held in a position close to ground level. Further
improvements include the "Auto Review" setting, a Replay Zoom, easier
accessibility to the ISO setting in Auto Exposure (AE) mode, as well as further
improvements to camera operation and user interface.



Detailed information on the firmware update for the LEICA DIGILUX 3 will be
available at www.leica-camera.com in the Photography/D-System/Digilux 3 section
beginning in mid June 2007.

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