Shutterbug Staff

Lexar has expanded its professional product line with the introduction of a
133x speed-rated Secure Digital High Capacity (SDHC) flash memory card designed
for professional and high-end amateur photographers who demand the freedom and
flexibility to quickly capture a large number of high-resolution images with
SDHC-enabled digital cameras. Delivering a minimum sustained write speed capability
of 20MB per second, Lexar Professional SDHC cards allow photographers to capture
more images while spending less time changing memory cards.

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Imagenomic has announced that their plug-in product portfolio, which includes
Noiseware Standard and Pro plug-ins, and their newest products, Portraiture
and RealGrain, have been updated to support the latest software applications,
hardware platforms and O/S releases from Adobe, Apple and Microsoft, respectively.
The current Mac OSX and PC Windows versions of Imagenomic's award-winning plug-in
software tools now include support for native Intel Mac systems, as well as
the new Vista operating system. Imagenomic's plug-in versions of these titles
also extend their trademark speed, superior picture quality and ease-of-use
functionality into Photoshop's ongoing Creative Suite 3 public beta program,
and the commercial release currently scheduled for this Spring.



Imagenomic's latest plug-in releases are available as free upgrades to existing
customers, and can be downloaded directly from the product update page of the
company's website (www.imagenomic.com/download.aspx).

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Microsoft Corp. has formally announced HD Photo, a new file format for end-to-end
digital photography that offers higher image quality, greater preservation of
data, and advanced features for today's digital-imaging applications.



This new, next-generation digital image format is said to offer the best solution
for digital image editing and storage and unlocks the potential for digital
photography on devices, applications and services. Microsoft also announced
that it intends to standardize the technology and will be submitting HD Photo
to an appropriate standards organization shortly.



HD Photo offers compression with up to twice the efficiency of JPEG, with fewer
damaging artifacts, resulting in higher-quality images that are one-half the
file size. In addition, HD Photo offers increased image fidelity, preserving
the entire original image content and enabling higher-quality exposure and color
adjustments in the image. This new format offers the ability to decode only
the information needed for any resolution or region, or the option to manipulate
the image as compressed data.



In addition, HD Photo offers both lossless and lossy image compression, and
can retain the full dynamic range and color gamut data from a camera's
sensor. Also, because making adjustments to common color balance and exposure
settings won't discard or truncate data as other common bitmap formats
typically do, it's easier to "undo" those changes at a later
time. As a result, significantly smaller files can be created while still retaining
optimum picture quality.



Microsoft also announced the beta release of a set of HD Photo plug-ins for
Adobe Photoshop software, developed with the help of Adobe Systems Inc. These
plug-ins enable users to both read and write HD Photo files from within Adobe
Photoshop software, and include support for high dynamic range pixel formats.
The plug-ins support both the CS3 and CS2 versions of Adobe Photoshop software,
and will be available for Windows Vista and Windows XP, as well as Mac OS X
(Universal Binary). A beta version of the Windows plug-in is available today
for download at the Microsoft Download Center at http://www.microsoft.com/downloads.
Microsoft expects to release finished plug-ins, which will be free of charge,
in approximately 60 days.



The HD Photo Device Porting Kit is also available for download at the Microsoft
Download Center, allowing manufacturers to add HD Photo support in devices and
to other platforms.



HD Photo is natively supported in Windows Vista by a Windows Imaging Component
(WIC) codec, and can be similarly supported in Windows XP and Windows Server
2003 through a free WIC download. HD Photo is also included in Microsoft .NET
Framework 3.0. With support on popular platforms such as Windows XP, Windows
Vista and Mac OS X, HD Photo will allow consumers to easily view, edit and share
images without conversion or special applications. The format also allows for
flexible metadata handling and supports industry-standard metadata formats.



www.microsoft.com

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Lexar has announced today that the company has further increased the capacity
of its widely popular Platinum II flash memory card line-up by introducing a Platinum
II 4GB CompactFlash (CF) card and Platinum II 2GB and 4GB Memory Stick PRO Duo
flash cards.



Customers purchasing the new Platinum II 4GB CompactFlash card -- or other
select CompactFlash and Secure Digital (SD) cards within the Platinum II family
-- can also download free of charge a comprehensive software suite that includes
the full version of Image Rescue 3, the recently introduced edition of the company's
award-winning image recovery software, now featuring an easy-to-use redesigned
user interface. Also included is Corel® Snapfire Plus SE, an ideal application
for users who want to entertain friends and family with stored still images and
video. In addition, customers can download free of charge Lexar Backup n Sync
powered by Sharpcast, a simple-to-use application for automatically backing up
cherished images and syncing them across multiple devices and the web.



The Lexar Platinum II flash memory card line-up includes CompactFlash cards in
capacities of 1GB, 2GB, and 4GB, Secure Digital (SD) cards in capacities of 1GB
and 2GB, and a 4GB Secure Digital High Capacity (SDHC) card, announced earlier
this year, each of which includes the comprehensive software suite. The Platinum
II flash memory card line-up also includes Memory Stick PRO Duo cards in capacities
of 512MB, 1GB, 2GB, and 4GB.



Lexar 4GB Platinum II CompactFlash and Lexar 2GB and 4GB Memory Stick PRO Duo
cards will be available in late March.



www.lexar.com
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