Photo How To

Since technologies of database management (direct mail) and Internet marketing (websites) have cut into the advertising agencies’ “lock” on buying media space as the only way to sell products and services, the industry has scrambled to reinvent itself. As a result, photographers have felt an impact on their advertising photography businesses.

Exposure systems in digital cameras are highly sophisticated components that can analyze light, contrast, color and all the aspects of a photo instantly. Yet with all the automation and computerization there’s still the need to understand how to get the most from all the available options, to know when to choose a particular mode or metering pattern, when you can rely on automation and when you need to step in to get the best exposure possible. This set of tips deals with the creative use of the various Exposure modes, metering patterns, bracketing features and more.

A camera enforces a “framing” of the world before you. While you can choose various aspect ratios (from standard to panoramic, from 3:4 to 6:19) the fact remains that you always have to choose what to include and what to leave out of the photo. It’s like constructing a box and deciding what to put inside it. Making those decisions often involves utilizing certain compositional guidelines and tools that artists have used in the past, although like any rules they “are made to be broken.” When deciding which guidelines to apply always remember that content rules, and that context helps tell the tale.

Last week we listed seven ways to improve picture taking at indoor school events. This week the focus shifts to outdoor school activities. Of course, there’s nothing stopping you from applying these tips to other situations—family reunions, company picnics, county fairs—almost anything outside that’s fun, loud and involves people. 

Here are some of the questions I asked myself on the way to taking some of the photos you see accompanying this column:
• How am I going to find a father and son trekking through snow?
• How long is this fog going to last?
• Police tape? What’s police tape doing here?
• Is this rain ever going to stop?

Just as certain as the crocus and grape hyacinth that burst on the scene seemingly from nowhere, another sure sign of spring is my reliance on a few familiar gadgets to help me celebrate the season. Here are three of the accessories I’d be hard pressed to do without.

I recently attended the TICO Warbird Airshow (which is affiliated with the local Valiant Air Command Warbird Museum), an event held at the Space Coast Regional Airport in Florida each March. This popular three-day event always attracts a large crowd and a good number of people sporting pro-quality DSLRs with huge (high tech, super expensive) lenses attached and a gear bag stuffed full of amazing (also super expensive) photo accessories.