News

Hoodman’s one-size-fits-all sunshade for MacBooks provides glare-free viewing in the great outdoors. HoodMAC fits 17 inch MacBooks and is “worn” by your MacBook just like a hat (spring tension in the HoodMAC keeps it securely in place). With the help of 3 sets of snaps, you can cinch the HoodMAC down for a great fit on both 15 inch Mac-Books and 13 inch MacBooks. HoodMAC pops into shape ready to mount when released from its travel bag with no assembly required.

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Freestyle Photographic has announced that it has entered into a strategic partnership
with the Julia Dean Photo Workshops. The pairing of these two companies and their
strong commitment to traditional black and white photography promises to create
an exciting opportunity for workshop based photographic education.
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New York, NY -- The Home Entertainment 2004 Show, scheduled to take place on November 4-7, 2004 at the Westin-St. Francis Hotel, has been cancelled due to the hotel labor issue in San Francisco.

Kubota Image Tools announced it has created the new Kubota Creative Tools – The Lensbaby Pak, specially designed to enhance the artistic effects created with Lensbaby optics. Kevin Kubota, founder of Kubota PhotoDesign and the Idea Guy behind Kubota Image Tools, created the set of Photoshop image enhancing tools as part of the Lensbaby Kubota Contest. Winners of the contest, selected by Kubota, were announced previously. The Lensbaby Pak includes 15 brand new Photoshop image enhancement tools Kubota devised to enhance contest-winning images captured with each of the unique six Lensbaby Optics, and includes the Kubota DASHBOARD 3.

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Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability
of Adobe Photoshop Elements 6 software, a major upgrade to the No. 1 selling
consumer photo-editing software. Available for Windows, Photoshop Elements combines
power and simplicity for consumers to find, view and easily infuse creativity
and personality into their photos. This landmark release helps consumers at
all experience levels achieve outstanding results and provides interactive options
for sharing unique creations via print and Web.



In addition, Adobe today announced Adobe Premiere Elements 4 software, a complete
home video-editing solution (see separate press release). Available separately
or together in a single retail package, Photoshop Elements & Adobe Premiere
Elements give photo and video enthusiasts more creative ways to organize, edit,
create and share digital photos and home movies.



Photoshop Elements software helps enthusiasts achieve desired results quickly
and easily. New Photomerge technology helps address the challenge of capturing
the perfect group photo by combining the best facial expressions and body language
from a series of shots to create a single cohesive group shot. The new Quick
Selection Tool reduces a once time-consuming select-and-adjust task to a single
click. Photographers at all grades -- beginner to expert -- can choose
from one of three edit modes, each geared toward a different experience level.
A new Guided Edit mode helps walk users through the steps of improving a photo.
Photoshop Elements 6 streamlines editing with clean, uncluttered screens that
draw focus to where it belongs, with new tabs providing simple access to the
many capabilities of the program. Tight integration with Adobe Premiere Elements
and a shared Organizer, with a common database accessible from either application,
allow users to do more with their photos and videos with speedy performance
and easy import, tagging and retrieval tasks. Additional enhancements include
an improved conversion tool that dramatically converts color images into elegant,
nuanced black-and-whites.



Photoshop Elements 6 offers users more creative sharing possibilities, including
online galleries based on Adobe Flash which provide an interactive experience
for friends and family to enjoy. With a variety of settings and themes, these
galleries can be easily accessed via the Web and help bring moments and memories
to life. Animated slideshows, e-mail and printed creations available in Photoshop
Elements such as photo books, scrapbook pages, cards and CD/DVD labels deliver
high-impact sharing options, and also require no previous experience.



Adobe's digital imaging and digital video products are available immediately
at www.adobe.com and online retailers including, Amazon.com. The products will
also be available at Best Buy, Staples, Costco, Fry's, Circuit City, Office
Max, Office Depot, Microcenter, J&R, Buy.com and NewEgg.com. Photoshop Elements
6 and Adobe Premiere Elements 4 for Windows are available separately for an
estimated street price of US$99.99 each. Photoshop Elements for the Macintosh
platform is expected in early 2008. Adobe Photoshop Elements 6 & Adobe Premiere
Elements 4 for Windows is available as a bundle at an estimated street price
of US$149.99. Information about the other language versions, as well as pricing,
upgrade and support policies for other countries is available on www.adobe.com/go/pse6.

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Lyson, Inc.has named Kenneth A. Holtane as Technical Support Manager for its
photographic products. Holtane comes to Lyson with a strong background in technical
service and field applications engineering. Most recently, Holtane served as
Senior Technical Service/Applications Field Engineer for ILFORD, where he was
responsible for pre- and post-sales technical support and service to sales representatives
and direct customers throughout ILFORD's 13-state Midwest region. At Lyson,
Holtane's responsibilities extend nationally.



"For a market as broad and rapidly changing as the photographic market,
it is imperative that technical support be informed, responsive, and highly
skilled in the use of RIPs, profiles, and other digital imaging tools and applications,"
says Tony Martin, president of Lyson, Inc. "Ken Holtane combines these
capabilities with a unique ability to communicate clearly, regardless of the
audience he's addressing. His addition to the Lyson team further strengthens
the value we offer to the photographic value chain -- from dealers and
distributors to the end user."



www.lyson.com

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Phase One announced immediate availability of the Phase One P 40+ -- the company’s second Sensor+ enabled digital camera back/camera system. Like the P 65+ introduced last year, this new system offers two separate image-capture modes. In normal mode, the P 40+ delivers full 40 megapixel captures for high-quality image details. And when shooting conditions demand, a photographer can push a button and instantly switch from 40 megapixels to 10 megapixels, gaining a four-fold increase in light sensitivity (ISO to 3200), and a capture rate of up to 1.8 frames per second --an ideal performance for hand-held and/or low-light conditions.

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