Lens News

We’re always eager to receive the annual hot gear list from LensRentals, a top source for photographers looking to rent cameras, lenses, lighting gear and videography equipment. This year’s data arrived a bit earlier than usual, but we’re assured that what you see below is a definitive list of the most popular cameras and lenses handled by LenRentals in 2017.

There are a multitude of reasons why what you observe in the field may appear vastly different than the image you capture unless you make adjustments while shooting or do so later during the editing process. The quick video below from the Hoffman Photography YouTube channel explores an "enlightening" oft-ignored fact.

The world of photography offers a wide array of camera systems, each designed to cater to different needs and budgets. And one of the key considerations is choosing a model with a sensor size that works best for your style of photography.

One of the most common questions we get from beginner photographers is: What's the best lens to get started in portrait photography? Of course, there's no right answer to this question. Some beginner portrait photographers are fine with the basic kit zoom lens that came with their camera. Others want to try something higher quality.

What’s normal? Not asking about your weird uncle Walter who puts mayonnaise on his French fries—and his spaghetti. When photography went digital, understanding focal lengths became much more difficult. Let’s unravel a few of the mysteries so that we can make better educated decisions about lenses.

Travel photographer Pierre T. Lambert recently broke his Sony 16-35mm f/2.8 GM lens and rather than take it to an authorized repair shop, he decided to open it up and see what was broken inside the $2,300 lens. Smart move? Probably not but, luckily for us, he shot a video of the lens teardown, which we have embedded below.

We regularly post portrait tutorials, and they typically involve shooting and posing techniques, lighting guidelines, and image-editing tips. In the video below, you’ll get one pro’s take on the best focal length lens for creating pleasing results.