Lens News

Sony full-frame mirrorless camera shooters are getting another lens option. Tamron just announced the 28-75mm F/2.8 Di III RXD (Model A036), a high-speed standard zoom lens for Sony E-mount full-frame mirrorless cameras, such as the recently launched Sony A7 III, and last year’s well-reviewed A7R III.

Tamron has introduced a versatile 18-400mm f/3.5-6.3 Di II VC HLD zoom lens that’s ideal for shooting everything from expansive vistas to tight shots of distant wildlife. Designed for APS-C DSLR cameras, this is the world’s first all-in-one zoom lens with a powerful reach of 400mm (equivalent to 620mm in the 35mm format) at the long end of its range. 

This morning Tamron introduced the 100-400mm f/4.5-6.3 Di VC USD lens, a powerful ultra-telephoto zoom for Canon and Nikon full-frame DSLR cameras. Also known as Model A035, the new lens is expected to deliver Vibration Compensation (VC) up to four stops, as well as fast and precise autofocus.

Tamron this morning announced the launch of the new Tamron 17-70mm F/2.8 Di III-A VC RXD (Model B070), a zoom lens for Sony E-mount APS-C mirrorless cameras. The new Tamron 17-70mm F/2.8 Di III-A lens is slated to go on sale on January 14, 2021 for $799. (Due to the current global health crisis, the release date or product supply schedule could change, Tamron noted.)

Tamron announced the new SP 85mm F/1.8 Di VC USD (Model F016) lens this morning, which the company is calling “the world’s first fast aperture telephoto lens with VC (Vibration Compensation).” 

Now that winter has melted away and the sun is shining, it's time to capture the beauty of the outdoors. You can't go wrong with the vibrant colors and stunning natural landscapes of spring and summer. From vivid sunsets to fields of blooming wildflowers, the possibilities are endless.

This season presents a perfect chance to upgrade your photography equipment, and Tamron is offering enticing promotions on their high-quality lenses.