Pro Techniques

Andy Marcus and son Brian are second- and third-generation portrait and wedding photographers. Their New York City studio, Fred Marcus Photography & Videography (www.fredmarcus.com), continues a tradition of dedicated service established by Fred Marcus back in 1941. “Back then my dad would use a 5x7 view camera for studio work and could be seen shooting portraits in bridal salons in the prestigious Bergdorf Goodman and Saks Fifth Avenue, among other venues,” Andy recalls. “When he shot weddings, he’d bring a Speed Graphic to the event—and flashbulbs.”

There was a time when all wedding photography was pretty much the same. Well-trained photographers worked from “shot lists” and used high-end, medium format equipment. They took wedding portraits (many in-studio) whose hallmarks included great color, sharp details, beautiful lighting, and well-posed subjects. Wedding albums were filled with 8x10”, 8x8”, and 5x7”...

My friend wanted to begin shooting digital images of small objects for his company’s website, so he asked me to get him a deal on an expensive, full-frame D-SLR. The images were to be used primarily online at low resolution, and occasionally in an HTML e-mail newsletter. They were using a professional photographer to shoot the artwork for brochures, packaging, and their trade show booth.

Water. Even a small amount can turn your favorite camera into a worthless, grisly paperweight.

If your camera gear gets in the drink, there's only a slim chance you can save it. But you can improve your odds if you follow these tips.

Act Fast
If your camera gets wet, it's important to act quickly. If you're outdoors...

Imagine living on a beautiful island: Look to your left and see the sun rise in the morning; look to your right and see it set each night.

The secret nuances of color on the horizon where the sky meets the sea and the sea meets the shore have drawn photographer Alison Shaw to Martha's Vineyard off the coast of New England, where she has lived and photographed for...

Why do professional photographers rely on AI-powered culling, AI-automated editing and AI-guided cataloging apps in their daily workflow? What are they gaining? With the help of my counterpart at Aftershoot, I reached out to two well-established pros to get some answers.

Professional photographers are always on the lookout for reliable ways to streamline their workflow, automate tedious, repetitive tasks and bolster the consistency and clarity of their creative vision. Thousands of photographers worldwide have incorporated Neurapix into their post-processing procedures. Two highly successful pros tell us why they adopted Neurapix and how Neurapix has affected their businesses.