News

Nik Software has announced the new Silver Efex Pro photographic plug-in for use
with Adobe Photoshop and Apple Aperture. It is said to be the most advanced, complete,
and straightforward black-and-white solution. Silver Efex Pro uses a range of
advanced imaging algorithms that protect against unwanted artifacts, a comprehensive
collection of 18 emulated black-and-white film types, and a state-of-the-art grain
engine that truly mimics the silver halide process and creates the highest quality
black-and-white images possible from scanned or digital color photographs.



With Nik Software's patented U Point technology, Silver Efex Pro provides easy-to-use
tools for direct on-image control of tonality, contrast, and structure. Precisely
controlling specific areas of a photo can be achieved easily using just a few
mouse clicks without the need to create complicated selections and layer masks.
Silver Efex Pro combined with U Point technology offers users unprecedented control
over selective tonal and contrast adjustment in black-and-white images.



Working seamlessly within Photoshop and Aperture, Silver Efex Pro begins by presenting
photographers with a basic "neutral" conversion of their color image
to black-and-white. One-click adjustments can be made from a choice of over 20
preset styles from nostalgic processes like the ambrotype and tin type to classic
artistic renderings, trendy high contrast, soft focus or grainy images that emulate
the most popular film types and shooting styles.



This initial set of creative options can be used as is or as a starting point
for photographers who wish to create and even share their own customized black-and-white
styles. In addition, color filters, variable toning controls (includes sepia,
selenium, split-toning and user-defined colors for maximum flexibility), vignettes,
and more only add to the number of advanced stylistic effects photographers will
enjoy with Silver Efex Pro.



Additional sliders for global brightness, contrast, and structure, as well as
Smart Filter compatibility within Photoshop and multi-image support in Aperture
provide the ultimate level of control. With U Point powered Control Points photographers
have the flexibility to specifically fine tune tonality, contrast, and structure
and create stunning black-and-white images.



Pricing, Availability, & Promotion with Gekko-brand Fine Art Papers

Silver Efex Pro is available now for electronic delivery directly from Nik Software
(www.niksoftware.com).
Boxed versions will be available from Nik Software and through specialty camera
retailers in August 2008. A complete list of resellers may be found at www.niksoftware.com/resellers.
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Leading photography software developer Nik Software (www.niksoftware.com) today introduced Snapseed™, its new photo experience for iPad. Snapseed is an entirely new photo application designed specifically for iPad and leverages the company’s advanced photographic technologies to deliver a fast, fun, and high quality photo experience for everyone. To learn more and purchase Snapseed, visit the App Store (www.niksoftware.com/buysnapseedipad) or watch videos at www.niksoftware.com/snapseed.

Nik Software announced Viveza 2, an upgraded plug-in for selective color and light control. Available in December, Viveza 2 now offers users robust global adjustments and precise selective controls that utilize Nik Software’s award-winning U Point technology. Viveza 2 eliminates the need to create complicated selections or layer masks and provides a powerful solution for users looking to save time and effort when editing images.   

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Nikon Inc. has announced the world’s first waterproof, shockproof interchangeable lens camera, the Nikon 1 AW1. Also designed to be freezeproof, the durable and versatile AW1 thrives in harsh environments while delivering the high-performance features and incredible image quality that thrill-seeking families need to capture every moment and memory. By land or by sea, from the tropics to snowy peaks, this newest addition to the Nikon 1 Advanced Camera with Interchangeable Lens System (ACIL) is equipped with outdoor friendly features to capture amazing photos and stunning Full HD video.

Nikon Inc. announced the expansion of the popular Nikon 1 Advanced Camera with Interchangeable Lens System with the addition of the Nikon 1 J2 camera and the 1 NIKKOR 11-27.5mm f/3.5-5.6 lens to provide users with amazing image quality and stunning 1080p HD video in a portable, powerful package.

Nikon Inc. has announced the next addition to the NIKKOR lineup with the new AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED lens. Compact and lightweight, the new 2.4x zoom DX-NIKKOR lens offers a focal length of 10 to 24mm, creating a picture angle ranging from 109-degrees to 61-degrees (FX-format equivalent of 15-36mm).

The AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED lens offers an array of versatile Nikon technologies, including Nikon’s compact Silent Wave Motor (SWM) technology for quiet, fast and accurate autofocus performance.  An advanced optical formula, featuring two extra-low dispersion (ED) glass and three aspherical lens elements renders stunning images while minimizing distortion, a common problem with ultra wide-angle lenses.

Fully compatible with Nikon’s complete line of DX-format digital SLR cameras – including the D300, D90, D60, D40 and the newly announced D5000 – the AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED lens enables photographers to broaden their view in new and interesting ways.  FX-format shooters can also benefit from the AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED, as Nikon’s FX-format cameras – the D3X, D3, and D700 – will automatically apply the DX-Crop Mode when shooting.

The AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED will be available at Nikon authorized dealers beginning May 2009 at an estimated selling price of $899.95*.  For more information, please visit www.nikonusa.com.

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Along with big ticket items such as the Nikon D5 and D500 DSLRs, along with the new Nikon KeyMission 360 action camera, Nikon also unveiled a new flash at the CES 2016 show today: the Nikon SB-500 Speedlight.