Sony Launches A68 A-Mount DSLR Camera in the US and Canada

Sony announced today that it's bringing the Sony A68 (model ILCA-68) DSLR camera featuring ultra-fast 4D autofocus to the US and Canada markets. The new Sony A68, which was introduced to the European market last month, is the latest model to feature native compatibility with Sony’s collection of A-mount lenses.

Inheriting many pro-style features from the Sony A77 II DSLR, the A68 features Sony’s unique 4D Focus system that's designed to deliever great AF performance under most shooting conditions, including lighting as low as EV-2, which is where many other cameras struggle.

Sony's 4D Focus system utilizes 79 autofocus points—the most AF points on any interchangeable lens camera with a dedicated phase-detection AF sensor. Included are 15 cross points as well as a dedicated F2.8 AF sensor point for dimly-lit scenes. This adds up to a fast, wide area AF with predictive tracking that locks faithfully onto fast-moving subjects.

The Sony A68 camera utilizes Sony’s unique Translucent Mirror Technology to deliver constant AF tracking at up to 8 fps. It features a 24 MP3 APS-C Exmor CMOS sensor with a wide ISO 100-25,600 sensitivity range, which is designed to produce high image quality for both still images and video. The sensor is teamed with a powerful BIONZ X image processor that uses Detail Reproduction and Diffraction-reducing Technologies plus Area-specific Noise Reduction, resulting in pristine, finely detailed shots.

Full HD movies use the XAVC S5 format, enabling high bit rate recordings at up to 50 mbps with outstanding detail and low noise. With Translucent Mirror Technology, shooters can enjoy non-stop continuous autofocus with accurate subject tracking during video shooting, producing crisp, professional looking footage. With an array of advanced controls and capabilities, the α68 has plenty to offer experienced amateurs as well as step-up photographers and first time interchangeable lens camera customers. 

Framing stills and movies is easy with the clear, bright OLED Tru-Finder, which features 100 percent frame coverage with high contrast and accurate color reproduction.  Complementing the Tru-Finder, the 2.7-type LCD monitor tilts up to 135-degrees upward or 55 degrees downward for comfortable composition from a wide variety of shooting angles. Serious photo enthusiasts will also value the backlit top display that allows quick confirmation of camera settings, whether shooting handheld or on a tripod.

The Sony A68 has a control wheel that allows quick fingertip adjustment of camera settings, as well as 10 customizable buttons (6 that frequently-used functions can be assigned to). There is also a front control dial for quick adjustments of settings and a sturdy grip to ensure a balanced shooting experience, even when using heavyweight prime or telephoto lenses. The new camera features SteadyShot INSIDE stabilization to reduce the effects of camera shake and allow for blur-free handheld shooting at all focal lengths, with any compatible lens. The inclusion of a Multi Interface Shoe and Multi Terminal lets users expand their creative options with a wide range of optional accessories, including flashes, lights, microphones and remote commanders.

The Sony A68 interchangeable lens camera will be available in April at authorized Sony retailers in the US for $600 (body only) or $700 (in a kit along with the DT 18-55mm F3.5-5.6 SAM II lens). In Canada, the body and kit will also be available in April and will be sold for about $800 and $950 CAD, respectively.

More info on the new Sony A68 DSLR camera here.