Jack Neubart

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Jack Neubart Posted: May 30, 2014 Published: Apr 01, 2014 0 comments
Architectural photography normally involves shooting exteriors and interiors, ranging from residential to corporate and industrial. Hospitality photography moves in a different direction. John Bellenis explains: “I would define hospitality photography as shooting hotels, resorts, cruise lines, spas, and destinations. It’s a niche market that encompasses a range of photographic disciplines: architectural exteriors, interiors, lifestyle, food, and travel. I enjoy it because it keeps things fresh and the demands are varied photographically.
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Jack Neubart Posted: May 24, 2012 Published: Apr 01, 2012 14 comments
“I fell into shooting the healthcare industry quite by accident,” recalls Montclair, New Jersey-based photographer John Emerson (www.johnemersonphotography.com). He’d met an art director who hired him to photograph the staff at a research lab, for Rutgers University—which remains a client some 20 years later. That was the proverbial foot in the door. Aside from that, Emerson continues to pursue his other passion: environmental portraiture of celebrities, athletes, and politicians.
Jack Neubart Posted: Sep 02, 2014 0 comments

Some photographers develop a trademark style over time. Markku Lahdesmaki had a feel for what he was doing early on. Shooting tongue-in-cheek came naturally, as did making his subjects feel comfortable with his vision for the shot. And clients loved it, enough so that they beckoned him to return to his native Finland from England, where he was living and working with his wife.

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Jack Neubart Posted: Nov 05, 2013 Published: Oct 01, 2013 0 comments
When it comes to portraiture, celebrities are like everyone else, except that for editorial shoots your time with them is very limited. “I’ve literally had as little as 3 minutes and as much as 20 minutes with an individual,” Los Angeles-based photographer Michael Becker observes.
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Jack Neubart Posted: Aug 03, 2012 Published: Jun 01, 2012 2 comments
“My dad won a Nikon FM at a company-sponsored event when I was 12, and, the moment he handed the camera over to me, it was love at first sight,” Nels Akerlund recalls. Six months later, he’d built a darkroom in his basement and that love affair with photography has not abated. It carried him through the Rochester Institute of Technology, an internship with a White House photographer in the Reagan administration, and assignments for the National Geographic Society, The New York Times, and photo shoots worldwide. He shares this passion with his wife Anna, who is also his business partner and fellow shooter. Aside from weddings, Akerlund shoots architecture, food, small products, and of course portraits in his studio and on location. He and his wife operate a spacious, two-story, 2000-square-foot studio behind their home in Rockford, Illinois.
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Jack Neubart Posted: Nov 17, 2011 Published: Oct 01, 2011 1 comments
Many commercial lifestyle/portrait shooters turn first and foremost to studio strobe to light their subjects. Not Ann Elliott Cutting. Her studio features a south-facing window that she utilizes to the max. I know, it’s not the proverbial north-facing skylight that we’ve been taught to strive for, but it does the job—and quite nicely. More than that, her penchant for employing window light doesn’t mean she shuns brawny power pack systems. She owns and uses those as well, but they’re not always the go-to gear even on commercial assignments and often play a subordinate role.
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Jack Neubart Posted: Nov 26, 2012 Published: Oct 01, 2012 2 comments
“I started in my father’s darkroom, retouching negatives at 5 years old,” recalls New York City-based photographer Paul Aresu. “My father was a wedding photographer, with 10 studios and maybe 50 photographers working under him.” In his late teens, Aresu was already shooting weddings for his dad. “It grew from there.” He achieved a BFA from New York’s School of Visual Arts and went on to assist Pete Turner and Tom Arma for several years. “I learned a lot about the business from them.”
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Jack Neubart Posted: Mar 08, 2013 Published: Feb 01, 2013 2 comments
Philippe Halsman, in his book Halsman on the Creation of Photographic Ideas, talked about an ad he’d shot, where he had to show a car making a splash as it was driving through a water-filled trough. But rather than give it the traditional treatment of the day, he sought to make a real splash with the picture, so he lit it differently. Shooting at dusk, he positioned flashbulbs so they hit the “wings,” as he called them, from each side. Like Halsman, photographers specializing in automotive are finding ways of introducing unusual and unique twists to make the shot stand out. Peter Dawson is one such automotive photographer who takes a particularly keen interest in dealing with challenges outdoors, on location.
Jack Neubart Posted: Nov 21, 2014 0 comments

“I usually try to make the scene look and feel as natural as possible while still augmenting the available light,” Canadian-born photographer Peter Leverman observes. “I want the viewer to see the image and get what I’m trying to put across without the technique getting in the way.” By extension, Leverman knows when to leave well enough alone and simply use the existing lighting, in contrast to some photographers who prefer to noticeably overwhelm the scene with their lights.

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Jack Neubart Posted: Jan 30, 2012 Published: Dec 01, 2011 19 comments
Jeffrey Totaro (www.jeffreytotaro.com) didn’t plan on becoming an architectural photographer. After graduating Drexel University in 1991, he became an architectural engineer. In his job, he found himself working alongside architectural photographers and was soon assisting them, until finally he found the allure too great and switched careers. Now he runs his own studio near Philadelphia.

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