Jack Neubart

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Jack Neubart Posted: Jul 08, 2014 Published: Jun 01, 2014 2 comments
“I don’t have a favorite location. I just like the challenge of where I go and what I’m presented with on any given assignment,” advertising photographer Brian Bailey declares. One assignment lasting 10 days took Bailey to the Galapagos Islands, for a sunglasses company. But many assignments involve anything but sun-drenched conditions. In fact, the road to this point was a rocky one—of sorts…
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Jack Neubart Posted: Jul 25, 2014 Published: Jun 01, 2014 0 comments
Whether hiking in the wilderness or traveling to foreign shores, my bag of choice is a photo backpack, leaving me little worse for wear at the end of the day. Unlike a shoulder bag or sling bag, which puts all the stress, respectively, on one shoulder or your neck, the backpack distributes the weight evenly across both shoulders.
Jack Neubart Posted: May 30, 2014 Published: May 01, 2014 0 comments
DxO Optics Pro is a Raw converter that keeps pace with the ever-growing, ever-changing world of digital photography. The newest version—DxO Optics Pro 9 (for Mac or Windows)—focuses on one of digital imaging’s most troubling artifacts: digital noise. Whether you’re shooting at high ISOs or bringing out blocked shadow detail in a seriously underexposed image or an HDR photo, digital noise (luminance and chrominance) can rear its ugly head. And now we can finally deliver a knockout punch to this culprit. But before you get in the ring, there are a few things you should know.
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Jack Neubart Posted: May 23, 2014 Published: Apr 01, 2014 0 comments
I’ve had to replace a failing computer hard drive more often than I’d care to remember. Fortunately, I’ve learned my lesson: my workstation now includes external drives as both backup and primary storage. I routinely move content from the computer onto one external drive and back up to a second drive. (I usually prefer to transfer memory card files first to the computer, so that my backups will include these; then I move those files to the external drive when a project is completed, making sure that they are synced to Lightroom.) Unfortunately, the cost of all this may amount to the price of a second camera body or new lens, but it’s money well spent, as you’ll realize the first time a drive goes down.
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Jack Neubart Posted: May 30, 2014 Published: Apr 01, 2014 0 comments
Architectural photography normally involves shooting exteriors and interiors, ranging from residential to corporate and industrial. Hospitality photography moves in a different direction. John Bellenis explains: “I would define hospitality photography as shooting hotels, resorts, cruise lines, spas, and destinations. It’s a niche market that encompasses a range of photographic disciplines: architectural exteriors, interiors, lifestyle, food, and travel. I enjoy it because it keeps things fresh and the demands are varied photographically.
Jack Neubart Posted: Apr 25, 2014 Published: Mar 01, 2014 1 comments
For the studio photographer on location or shooting environmental portraits, connecting a studio strobe to a battery pack, battery-driven power pack, or pure sine wave inverter frees one of the constraints of plugging into an AC outlet and worrying about tripping circuit breakers or blowing a fuse, and it removes wires that could prove hazardous (combined with wireless syncing of the flash, I might add). And wedding and event photographers who rely on portable strobes that run entirely on external battery power are well familiar with the benefits—power that lasts and keeps pace with the event. There are countless choices, whether you’re just starting out or looking to upgrade or expand your lighting system.
Jack Neubart Posted: Apr 29, 2014 Published: Mar 01, 2014 0 comments
A handheld meter is not just for studio work. Tricky lighting situations, high contrast, and unusual subject tonalities can often pose problems for camera metering systems, as advanced as they are. Beyond that, the camera meter can’t help with studio flash.
The first step toward taking tighter control with a broader range of lighting situations is to use a handheld meter. Enter the new Sekonic LiteMaster Pro L-478DR (PocketWizard version). Out of the box, it measures incident light. This exposure meter will also prove valuable when working with studio (or any manual) flash or a mix of ambient light and flash.
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Jack Neubart Posted: Mar 17, 2014 Published: Feb 01, 2014 1 comments
When my fascination with macro began all my work was done by available light. Getting sharp images at life-size magnification took all the resolve I could muster, especially when dealing with heat and humidity or frigid conditions. It’s tough to hold a camera steady in those situations. What I wouldn’t have given for image stabilization!
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Jack Neubart Posted: Mar 17, 2014 Published: Feb 01, 2014 0 comments
You can’t simply walk into an Operating Room (OR) and insinuate yourself into the scene. There are rules, there are boundaries. Greg Shapps knows them well. Still, he manages to produce telling images that convey the client’s message without blatantly advertising any product or service. The methodology involves a complete 180 from the way he approaches his small product photography, where the message is unmistakably to buy a specific product. His healthcare imagery is nuanced, often depicting healthcare givers and receivers alike. Specific products are not necessarily the focus. It’s more about what a product, service, or institution can do for the individual.
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Jack Neubart Posted: Jan 14, 2014 Published: Dec 01, 2013 0 comments
“The first questions I ask myself, after receiving the layouts from the art director, are: how can I make this my own, what can I add to it?” Active lifestyle photographer Rod McLean continues: “When we select the final locations and talent, the ideas become clearer. During a tech scout, we’ll shoot various views of the location, create rough comps, and talk about the possible scenarios: the best time to shoot, the props and wardrobe, etc. We all have to have a clear idea what we’ll be shooting and how the final images are going to look because we’ll be setting up the first shot in the dark, waiting for the morning light.”

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