Sort By: Post Date | Title | Publish Date
Filed under
Maria Piscopo Posted: Nov 01, 2007 0 comments

With such a strong balance of business and photographic skills, Bill Bachmann is the successful author of five books, his two newest books being Images of Woman and Send Me Anywhere. He is also a best-selling stock photographer.

Bachmann was destined from childhood to be a photographer; his mother was a photographer and writer and gave him a Brownie...

Filed under
Maria Piscopo Posted: Apr 01, 2011 2 comments

Many photographers wonder about the state of stock photography now and in the future. There are many questions and a good deal of controversy about the answers. Some of the big questions include: how are traditional stock and microstock competing? Is there still money to be made in stock image licensing? How tough is it to sign up with a stock photo agency? Nature and travel images were once the...

Filed under
Maria Piscopo Posted: Nov 18, 2014 1 comments

Even with today’s “everyone with a camera is a photographer” syndrome, the event photography business is still ripe for making sales. With event photography, clients can’t use stock photos and shooting their own images often turns out to be below par, at best. It is a very specialized field of professional photography requiring both personal and business skills.

Filed under
Maria Piscopo Posted: Mar 01, 2011 4 comments

With new technology and more savvy consumers, the wedding photography business has seen some big changes in the last few years. The photojournalistic “fad” has turned into an established style. The proliferation of digital cameras has turned everyone’s “Cousin Bill” into a photographer and has pushed the professional to create more and better services for their...

Maria Piscopo Posted: Jan 01, 2006 0 comments

Judy Host (www.judyhost.com) only started her business 12 years ago but today you can find her working either in the home of a celebrity creating her award-winning portraits or in Africa documenting conditions in Rwanda and Uganda. By the time you read this, she may be in Ghana and Kenya or traveling to Cape Town, South Africa.

Filed under
Maria Piscopo Posted: Jan 17, 2012 Published: Dec 01, 2011 2 comments
Editorial photography has always been a glamorous and sought-after career with many dreaming of National Geographic-type assignments. The reality of selling editorial work today is the focus of this month’s column, and as you’ll see it’s not all glamour and glitz. Finding and keeping editorial clients is hard work, requiring marketing expertise as well as good people skills.
Filed under
Maria Piscopo Posted: Feb 01, 2010 Published: Jan 11, 2010 2 comments

Editorial photography can be broadly defined as images created to illustrate a magazine or newspaper story. For many photographers it is a highly sought-after career, perhaps because of the newsstand exposure factor and perhaps because photographers invariably receive printed credit for their images. But the main reason is that photographers get a chance to do what they really want to do most:...

Filed under
Maria Piscopo Posted: Oct 01, 2010 8 comments

Next to people and products, fashion photography is one of the most popular areas of commercial photography. Images are used for a wide range of uses: to tell a story (editorial), to sell apparel (catalogs, websites), and to promote a fashion brand (advertising). Not to be confused with portrait photography, models are almost always used to achieve the highest level of focus on the products.

Maria Piscopo Posted: Aug 01, 2014 0 comments

Questions about the viability of travel photography as a way to make money are inevitable in my marketing workshops and classes. The allure is undeniable—it seems to be all about exotic places to visit and fascinating people to meet. While lots of photographers want to get into travel photography, it’s also one of the most competitive fields in freelance photography.

Filed under
Maria Piscopo Posted: Jul 05, 2011 Published: Jun 01, 2011 12 comments
There’s no question that travel photography has long been a top pick when photographers look at career paths. The promise of seeing the world, making images, and getting paid for it all is a very attractive proposition. But does reality meet fantasy here? To find out we interviewed four photographers from the travel field to get their feedback on sales, marketing, and how they feel about the changes in the travel photography business. It is not an easy road. Photographers have had to adapt to new technology, to changes wrought by eCommerce, and to the shift from assignment work to stock sales. Each of these photographers have made many changes to compete successfully in this business.

Pages

X
Enter your Shutterbug username.
Enter the password that accompanies your username.
Loading