Maria Piscopo
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The Business Of Editorial Photography; Telling A Story With Images
Business Trends
Maria Piscopo • Feb 01, 2010 • Published: Jan 11, 2010 • 1 comments

Editorial photography can be broadly defined as images created to illustrate a magazine or newspaper story. For many photographers it is a highly sought-after career, perhaps because of the newsstand exposure factor and perhaps because photographers invariably receive printed credit for their images. But the main reason is that photographers get a chance to do what they really want to do most:...
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The Business Of Fashion Photography; Finding Clients, Marketing, And Image Making
Business Trends
Maria Piscopo • Oct 01, 2010 • 7 comments

Next to people and products, fashion photography is one of the most popular areas of commercial photography. Images are used for a wide range of uses: to tell a story (editorial), to sell apparel (catalogs, websites), and to promote a fashion brand (advertising). Not to be confused with portrait photography, models are almost always used to achieve the highest level of focus on the products.
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The Business Of Travel Photography; Great Work If You Can Get It
Business Trends
Maria Piscopo • Jul 05, 2011 • Published: Jun 01, 2011 • 1 comments
There’s no question that travel photography has long been a top pick when photographers look at career paths. The promise of seeing the world, making images, and getting paid for it all is a very attractive proposition. But does reality meet fantasy here? To find out we interviewed four photographers from the travel field to get their feedback on sales, marketing, and how they feel about the changes in the travel photography business. It is not an easy road. Photographers have had to adapt to new technology, to changes wrought by eCommerce, and to the shift from assignment work to stock sales. Each of these photographers have made many changes to compete successfully in this business.
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The Business Of Travel Photography; Lots Of Clients, But Plenty Of Competition, Too
Business Trends
Maria Piscopo • May 01, 2006 • 13 comments

Travel photography is one of the most oft-named areas of interest by photographers polled in my marketing workshops and classes. The allure is undeniable--it seems to be all about exotic places to visit and fascinating people to meet. While lots of photographers want to get into travel photography it's also one of the most competitive fields in free-lance...
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The Business Of Travel Photography; Making Money While You’re Making Tracks
Business Trends
Maria Piscopo • Jul 01, 2010 • 0 comments

Getting work as a travel photographer has never been easy. Today, factors of the economy and technology have added obstacles that require even more knowledge and planning. The travel photographers we interviewed work with clients ranging from editorial to corporate and advertising. Each have their own story, but they all share certain thoughts about the business.

First, you cannot...
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The Business Side Of Fine Art Photography; An Interview With Raymond Meeks
Business Trends
Maria Piscopo • Jan 01, 2010 • 0 comments

Born and raised in the Midwest, Raymond Meeks (www.raymondmeeks.net) came to fine art photography after establishing a successful career in the advertising and editorial markets. His love for song and story led to his success in fine art photography exhibitions and book publishing. In reviewing his work Miguel Garcia-Guzman says, “I...
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The Greeting Card And Calendar Industry: Hidden Markets For Your Photos?
Business Trends
Maria Piscopo • Nov 09, 2012 • Published: Oct 01, 2012 • 10 comments
One of my favorite topics is helping you find ways to make money with your photography. Greeting card and calendar clients seem “hidden” only because most photography marketing articles usually focus on the bigger and broader markets like advertising, editorial, or even weddings and portraiture. But the “paper products” companies are still publishing, even moving into e-cards, and they still need images. I will confess, surrounded as I am by photography and photographers, I am still a Gold-Crown-card-carrying Hallmark club member!
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The New Portfolio Book; A Fresh Way To Make A Powerful Presentation
Business Trends
Maria Piscopo • Mar 01, 2007 • 0 comments

Just as you thought everything is swinging to online promotion, a new type of printed portfolio book has finally broken through and onto the scene. The printing of an actual "coffee-table" book as a portfolio uses the latest technology as a business tool for you to market your services. Presenting prospective clients with a beautifully bound and printed book makes a...
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The NEW State Of Stock Photography; Times Have Changed, And So Has The Business
Business Trends
Maria Piscopo • Sep 01, 2006 • 0 comments

What's new in the stock photography business? As most photographers already know, the business of stock photography has changed dramatically in the last five years. It no longer can be supplied with photos left over from an assignment or old photos sitting in a file drawer. Stock photo sales can be a potential profit center, but only for those willing to put in the time and...
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The Photo Art Market; Adding Income While Sharing Your Personal Vision
Business Trends
Maria Piscopo • Jul 01, 2008 • 0 comments

With commercial clients turning more often to stock photos, many photographers are looking for ways to keep themselves in business. At the same time, art photography markets are looking for new and fresh images. These art photography clients can be the more traditional consumer markets such as galleries and individual collectors. They can also be the more commercial art clients...
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