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Maria Piscopo Posted: Mar 21, 2014 Published: Feb 01, 2014 0 comments
As technology changes so do methods of presentation. In this article I set out to discover what type of portfolio photographers have found work best and, from the buyer’s perspective, what type or types they prefer. As I conducted the interviews among art directors, photo reps, and photographers it all began to boil down to this: how do you get your work seen by potential clients and how do you craft an effective portfolio that makes sense to them and represents your craft and passion?
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Maria Piscopo Posted: Jun 09, 2011 Published: May 01, 2011 6 comments
While commercial advertising photographers (and other specialties) might be touched negatively by the economy and changing technology, event photographers continue to expand their work and markets. Yes, the economy has changed with every parent bringing a high-end digital camera to their kid’s school events. Yes, event photographers today must invest in equipment to print and sell photos online. But there is work here, for both the consumer and corporate event photographer.
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Maria Piscopo Posted: Apr 18, 2014 Published: Mar 01, 2014 0 comments
While Uncle Ned might be bragging that he can take care of the photography at his niece’s wedding with his D-SLR with built-in flash, amusing and sometimes bitter experiences have taught prospective brides that there’s nothing like an experienced photographer to do the job right. But getting yourself and your work in front of that group of brides and wedding planners can be a challenge, and that’s what this month’s column is all about. We’ll take a look at changes in the business model, including portfolios, marketing materials, networking with wedding vendors, and bridal shows.
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Maria Piscopo Posted: Jan 01, 2007 0 comments

Tips To Make Your Site A More Powerful Marketing Tool
The marketing and business aspects of websites is an ongoing process. Unfortunately, many photographers fall behind in keeping their websites up-to-date with new images, cleaner navigation, search engine optimization, and getting clients to respond to the site. It may be due to the purchasing aspect...

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Maria Piscopo Posted: Oct 01, 2007 0 comments

A 27-year photo veteran, Gil Smith (www.gilsmith.com) is an internationally-recognized advertising photographer specializing in high-action automotive and sports-industry images. Smith is currently one of Canon U.S.A., Inc.'s prestigious "Explorers of Light," a small group of professionals chosen to push the...

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Maria Piscopo Posted: Apr 01, 2010 0 comments

All of the photography business owners I spoke with emphasized that they need good assistants as much as the assistants need them. They mentioned two things above all: do good follow-up when looking for work and, when you get a job, stay focused on the shoot. Another common concern was the lack of marketing information for the photo assistant trying to find work with a photographer. Hopefully...

Maria Piscopo Posted: Sep 30, 2014 0 comments

Beyond learning how to handle cameras and photo equipment, working as a photo assistant will teach you many lessons that will go a long way toward helping you build a successful career. Skills you’d most likely garner include learning about project management, studio protocols, location procedures, dealing with clients, preproduction and postproduction work, and more. These are all essential business skills and can often be learned only “on the job.” Indeed, talk to many established pros today and you’ll find that’s how they got their start.

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Maria Piscopo Posted: Nov 01, 2010 4 comments

Every workshop I give, someone asks, “How important is a website for marketing my work?” Marketing with a website is still a relatively new technology compared with print marketing, and most pros agree it mainly serves as an addition to the marketing mix and does not replace other tools. If there’s one thing I learned when researching this story, though, it’s that we are...

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Maria Piscopo Posted: Aug 01, 2009 2 comments

Successful wedding photographers have been through a lot of changes in the past year. Couples who turn to a professional (instead of someone’s cousin with a camera) are looking for more than ordinary snapshots. Today, you need to offer more style and greater value to maintain a successful business. Current industry trends for wedding photography styles include fine art, photojournalism...

Maria Piscopo Posted: Apr 07, 2015 0 comments

The photography of natural disasters and human tragedy—from earthquakes to suicide bombers—is an area of photojournalism filled with challenges. Photojournalists often face both physical and emotional obstacles but still need to keep a cool head and continue capturing the images. While their photos will tell the story of the event, photographers have their own personal stories to tell as well. The accounts told here are mostly about business but also touch on the heart of why someone takes on this area of photography and keeps going despite the emotional toll. We discuss issues of privacy and model releases, working at a disaster scene, what agencies to coordinate with, handling injury and trauma, and the pros and cons of pursuing this work.

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