News

Lexar has expanded its professional product line with the introduction of a
133x speed-rated Secure Digital High Capacity (SDHC) flash memory card designed
for professional and high-end amateur photographers who demand the freedom and
flexibility to quickly capture a large number of high-resolution images with
SDHC-enabled digital cameras. Delivering a minimum sustained write speed capability
of 20MB per second, Lexar Professional SDHC cards allow photographers to capture
more images while spending less time changing memory cards.

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Lexar has introduced Professional UDMA (Ultra Direct Memory Access) memory
cards, the latest addition to the company's Professional line of high-performance
cards. When paired with a UDMA-enabled device, such as Lexar's new Professional
FireWire 800 Reader, UDMA cards improve the professional photographer's
digital imaging experience by reducing the time needed to download captured
images to a destination computer. In addition, the benefits of Lexar Professional
UDMA memory cards extend well beyond card-to-computer transfer rates, to improved
in-camera performance in several UDMA-enabled digital camera backs and digital
SLR cameras expected to be announced later this year. Speed-rated at 300x, or
capable of a minimum sustained write speed of 45MB per second, and available
in capacities of 2GB, 4GB, and 8GB, new Lexar Professional UDMA cards deliver
a 125% performance improvement over Lexar's previous generation 133x CompactFlash®
product line when the card is used with a UDMA-enabled device.

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Lexar announced its support of the XQD™ memory card specification for compatibility with Nikon D4 and future XQD-based camera models. Expected to be available in the third quarter of 2012, Lexar® XQD memory cards will offer high-speed performance in a range of capacities to effectively capture and store high-quality images, 1080p full high-definition (HD) video, and 3D video content.

The Lexar Echo MX backup drive comes in a range of capacities, from 8GB to 128GB, allowing users to back up and protect large volumes of files and data on the go. With fast transfer speeds up to 30MB/s read and 17MB/s write, based on capacity, coupled with the easy-to-read, always-on capacity meter powered by E Ink technology, users can quickly access data while easily checking available space. The Lexar Echo ZX, an always-ready backup drive, provides the protection users are looking for in a low-profile, plug-and-stay design. The drive is available in 8GB, 16GB, and 32GB capacities, with transfer speeds up to 28MB/s read and 15MB/s write, based on capacity.

Lexar has announced that it has increased the capacity of its SDHC (Secure Digital
High Capacity) format memory cards in all three of the company's popular
product lines including Professional, Platinum II, and standard. Available later
this month, the new 8GB cards provide consumers and professionals with the ultimate
in functionality and performance, and are designed for SDHC-compatible devices
such as digital cameras, PDAs, and mobile phones, to name only a few of the
many popular SDHC-compatible product categories.

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Lexar Media announced that it has enhanced the performance of its Professional
line of CompactFlash (CF) memory cards to 233x, a significant speed advancement
over the line's previous speed-rating of 133x. The Lexar Professional 233x
CF memory cards are now UDMA (Ultra Direct Memory Access) enabled and capable
of minimum-sustained read and write speeds of 35MB per second -- a considerable
improvement over the previous read and write speeds of 20MB per second. These
exceptionally fast cards are available in three popular capacities, including
2GB, 4GB, and 8GB, and deliver professional-level performance for a wider range
of digital SLR users, including professionals and photo enthusiasts seeking high-capacity
and high-speed performance. Lexar Professional 233x CF cards also greatly improve
digital imaging workflow and convenience by reducing the time needed to transfer
images from the card to the host computer. The new cards are also complemented
by the line of Lexar Professional UDMA-compatible high-speed card readers. For
more information about Lexar Professional 233x CF cards, please visit www.lexar.com.
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Lexar has announced that new Secure Digital High Capacity (SDHC) flash memory
cards will be available as part of the company's Platinum II and Standard
lines of products. Lexar SDHC cards satisfy market demand for reliable SDHC
cards that are ideal for storing and sharing digital images, video, and music
and are offered at varying price and performance levels. SDHC cards from both
Lexar product lines will be available next month in 4GB capacity, and later
this year in 8GB capacity.

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