Press Release

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Pentax 25mm f/4 Lens Designed for 645D
Press Release  |  May 01, 2012
Pentax Ricoh Imaging Americas Corporation announced the introduction of its new DA645 25mm f/4 lens, designed and optimized for exclusive use with its popular 645D medium format digital SLR camera. By combining its ultra-wide perspective with exclusive Pentax Super Multi-Coating (smc), Aspherical Elements (AL), Supersonic Direct-drive Motor (SDM), and all-weather (AW) construction, Pentax has created a lens that will render super-sharp images with performance levels photographers have come to expect from original Pentax lenses.

When mounted on the Pentax 645D medium-format digital SLR camera body, the DA645 25mm f/4 AL [IF] SDM AW lens provides a focal length of approximately 19.5mm in the 35mm format, the widest perspective available with the 645D. Photographers now have greater creative flexibility when shooing landscapes or when photographing in confined areas with minimal room to move.

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Lensbaby Accessory Offerings
Press Release  |  Apr 30, 2012
Lensbaby announced the release of two new additions to its accessory product line, the Lensbaby Lens Cloth and the Lensbaby Lenspen Pro. The new products join existing accessories including the Lensbaby System Bag, Creative Aperture Kit 2, Macro Converters and others.
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FogKlear from LensPen
Press Release  |  Apr 27, 2012
FogKlear from LensPen gives your lenses strong anti-fog protection in a natural fiber cloth. Each FogKlear cloth offers more than 200 anti-fog applications. And FogKlear does all the work itself –  no liquids, sprays or tissues.
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WD 2 TB Portable Hard Drive
Press Release  |  Apr 26, 2012
Western Digital (NYSE: WDC) today announced the next generation of its top-selling My Passport line of portable hard drives, offering consumers a  fresh new enclosure design and the first-ever 2 TB capacity in a portable drive. Now available in five popular colors: white, black, silver, blue, and red, with a range of capacities beginning from 500 GB, the new sleeker My Passport portable drives offer digital consumers an appealing array of storage options that reflect their personal style. Additionally, the new My Passport drives offer WD SmartWare™ automatic backup software and WD Security™ for password protection and hardware encryption.
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Tamarkin & Bertoldi Launch Rare Camera Auction
Press Release  |  Apr 25, 2012
The Tamarkin & Bertoldi Spring auction of rare cameras, lenses, and accessories will be held on Sunday, April 29, 2012 in Woodbridge, Connecticut. This auction will be especially attractive to Leica collectors because the auction includes a wonderful collection including a black Leica MP, a chrome Leica MP, and two Leica 250Reporter cameras.
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MultiStitch Large-Format Digital Stitching
Press Release  |  Apr 25, 2012
MultiStitch (Patent Pending) is a professional photographic accessory that is intuitive and simple to use, works with Digital Backs and DSLRs, and is now available. MultiStitch lets photographers use their 4x5 cameras to shoot 2-over-2 image patterns for digital stitching, allowing true Large-Format digital capture. To learn more, visit www.multistitch.com.
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Phase One Lowers Price of Capture One and Increases Trial Period
Press Release  |  Apr 24, 2012
Phase One has launched a new web site dedicated to the user experience of its customers and new visitors. The site’s greatly improved usability offers easier access to information and tools to help professionals and other discerning photographers achieve the highest image quality results.
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Photogenic Extends Rebates
Press Release  |  Apr 19, 2012
Photogenic Professional Lighting has extended its popular rebates until May 15, 2012 on their popular models and kits from the Solair™, PowerLight®, and StudioMax® III series. With the rebates, consumers can save up to $250 on lighting and accessories.
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Satechi Camera Holder & Mount for DSLR
Press Release  |  Apr 18, 2012
Satechi has announced the availability of the new Camera Holder and Mount for DSLR, point-and-shoot, pocket camcorders and video cameras. The user-friendly and compact Camera Mount and Holder is the ideal solution for on-the-go photography. The Satechi Camera Holder and Mount caters to the mobile photography trend and allows users to easily record, share and capture personal everyday moments.
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Sony High-Speed Alpha-57 Camera
Press Release  |  Apr 16, 2012
A wider palette of creative options is now accessible to more shooters with the Alpha-57 camera, the newest addition to Sony’s popular line of A-mount cameras employing Translucent Mirror Technology.

A successor to Sony’s Alpha-55 camera, the Alpha-57 can shoot still images at up to 12 frames per second, capture full HD video at 60p, 60i or 24p frame rates and has a variety of creative modes including Auto Portrait Framing, a world’s first technology.

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