Press Release

Press Release  |  Mar 02, 2012  |  0 comments
After two years of planning HTV will launch on February 2 offering viewers a range of channel options, including education and training videos, product information, global news and events plus peer videos submitted by Hasselblad photographers worldwide.

Chris Russell-Fish, Hasselblad’s Global Sales and Marketing Director said: “This is a very exciting project for us, our customers and trade partners like broncolor, Epson and SanDisk”.

“We are working with award-winning digital specialists Skylab to produce a comprehensive standalone platform – primarily an education and research tool of ‘all things Hasselblad’. It will be easy to use but with all the appropriate functionality, including options to download PDF information photographers may find useful after browsing a particular video.”

Press Release  |  Mar 01, 2012  |  0 comments
Lensbaby announced the addition of its new macro photography accessories for its lens bodies and optics, the Lensbaby Macro Converters. These Macro Converters help Lensbaby photographers create close-up, dreamy and artistic photos while blurring out distracting elements.
Press Release  |  Feb 29, 2012  |  0 comments
Ricoh Co., Ltd. announced the development and release of RICOH LENS A16 24-85mm F3.5-5.5, the fifth camera unit in the GXR interchangeable unit camera system.

First introduced in December 2009, the GXR is a revolutionary interchangeable unit camera system in which lenses can be changed by mounting camera units that integrate lens, image sensor, and image processing engine into a single unit.

Press Release  |  Feb 28, 2012  |  0 comments
Shoichiro Takeda contributed this article from Tokyo, Japan

CP+ 2012—the Camera & Photo Imaging Show--opened on February 9 and ran through the 12th in Yokohama, Japan. There were 65,120 visitors. Following are some news highlights from the show.

No More “Mirrorless”

On 9 February 2012, Mr. Makoto Kimura, The Representative Director of CIPA, announced at the opening speech that: “We will no longer use the nomenclature (mirrorless camera). Instead, we will adopt ‘non-reflex camera’ for this category”.

CIPA used to divide digital cameras into two categories, “fixed lens camera” and “interchangeable lens camera”, the latter being further divided into two subcategories, “single lens reflex camera” and “mirrorless camera”. From now on, the latter of these two subcategories will be changed to “non-reflex camera”. Mr. Kimura added that CIPA will not force the members to use this new terminology, but will leave it to the discretion of individual member companies as to which terminology to use. He has stressed that this new terminology was coined for the use in the statistics that CIPA will publicise, and merely as an antonym of the single lens reflex camera.

Press Release  |  Feb 27, 2012  |  0 comments
The AirBox is the first wind-resistant softbox, utilizing wind tunnel technology with light dispersion technology, giving the photographic industry the first wind resistant light modifier on the market.

The internal air flow system guides the air through the box - the open holes in the front allow air to flow through the softbox. Users can regulate air flow by opening and closing the air vents on the side of the softbox as needed. As you open the vents, you are also regulating the light value of the softbox. The inner air flow baffle helps provide light dispersion throughout the box. Remove the inner baffle and create a hot spot with a vignette.

Press Release  |  Feb 24, 2012  |  1 comments
Apple’s iPhone has become the most ubiquitous camera on Earth, and Adorama aims to make it a better one with its new online iPhoneography shop. Created by the nation’s most advanced photo and electronics retailer, the iPhone Toolshed offers an exclusive selection of some of the best accessories for picture-taking with the phenomenal iPhone. Clear, lighthearted explanations of each product’s benefits accompany links to the Adorama product page where the item can be purchased—at a price that can’t be matched by other dealers.
Press Release  |  Feb 23, 2012  |  0 comments
World-class nature / wildlife photographer Scott Mead will conduct his annual "Day with the Whales" workshop on the island of Maui, Hawaii on March 3. The one-day workshop begins with classroom instruction where attendees will learn how to properly setup and protect their camera gear for the prevailing conditions on the water, gain some insight to the history of whaling in Hawaii, and learn a series of tips and tricks for capturing amazing images of these magnificent creatures. Last year, workshop attendees encountered a female with her calf, and a competition pod of no less than 13 whales. Photographers can register for the workshop here. The total cost of the workshop is $250.
Press Release  |  Feb 22, 2012  |  0 comments
Fashion-conscious photography lovers can now have the best of both worlds with the innovative new DSLR divider insert created for select bags in the stylish E-GO Collection from Jill-e Designs, the leading maker of head-turning, protective camera & career bags for today’s tech-savvy, on-the-go lifestyle.
Press Release  |  Feb 21, 2012  |  0 comments
Monte Zucker Photographic Education is proud to announce its Spring 2012 How To Photograph Everyone Tour! The tour features Clay Blackmore and spans 30 cities with a total of 49 appearances. Clay will be doing a seminar in each city and will also be doing a full-day workshop in 19 cities. Each stop is an opportunity to learn the tips, tricks, and secrets of portraiture and wedding photography.
Press Release  |  Feb 17, 2012  |  0 comments
Nikon Inc. introduced the new COOLPIX P510 with a 42x optical Zoom-NIKKOR ED glass lens, from a wide 24mm to an amazing 1,000mm focal range. The P510 features advanced optical Vibration Reduction (VR) image stabilization, which ensures that the photographer captures their intended subject with exceptional image quality. With this kind of extreme focal length, the need for superior image stabilization becomes essential for photos and HD video. Photographers are given increased stability with the additional zoom control located on the side of the lens barrel. To further enhance image quality and help combat challenging low-light conditions, the COOLPIX P510 includes an advanced 16.1-megapixel BSI CMOS sensor. Utilizing the high-speed continuous shooting performance (capture five images at full resolution in approximately one second) of the CMOS sensor and fast autofocus (AF), the COOLPIX P510 makes it possible to capture even the most spontaneous moments.

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