Press Release

Lensbaby’s newest lens gives photographers a versatile and affordable option for Fisheye photography, plus access to all of the unique creative photography effects offered within the Lensbaby Optic Swap™ System.

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Nik Software (www.niksoftware.com) announces HDR Efex Pro, a completely new High Dynamic Range (HDR) imaging solution designed to help professional and amateur photographers quickly and easily achieve a full spectrum of HDR enhancements. HDR Efex Pro overcomes limitations in other software products with a revolutionary all-in-one approach and multiple tone mapping algorithms that enable realistic and artistic results to be created start-to-finish within a single tool. Introductory videos, free trial versions, and live online training can be found at www.niksoftware.com/hdrefexpro.

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Sigma Corporation of America (www.sigmaphoto.com) is pleased to announce that the company’s 85mm F1.4 EX DG HSM lens is now available for purchase in the United States for the MSRP of $1,400 and the estimated street price of $899.

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Spider Holster, a company specializing in unique holster-style carrying solutions for photographers, today announced its new Spider Holster Black Widow Camera Holster, which offers entry-level DSLR camera users comfort and security combined with quick-draw access. By moving the camera to the photographer’s hip, the Holster concept eliminates neck, shoulder and back strain as well as the discomfort caused by a cameras dangling from traditional straps. Ideal for shooters wanting to keep their hands free at all times while ensuring their camera is ready for action, the lightweight Black Widow is a comfortable and secure fast-access carrying solution.

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