For professional photographers, cameras and lenses are tools of the trade—not baubles. When a particular system no longer fulfills their needs, they switch or fortify their arsenal by adding the brand that delivers. They don't always need the latest and greatest; in fact, an established, time-proven setup is often the preferable option. Equipment that is seldom used is a debit, not an asset.

Passionate amateurs have the same gear options and generally the same motivations. Furthermore, recent research from MPB, the largest online platform to buy, sell and trade used photo and video gear, reveals the US population is hoarding $650 billion worth of devices they don’t use. And bear in mind that older tech does not improve with age. It has a shelf life. It's fish, not canned green beans.

Ricoh Imaging Americas just unveiled the Ricoh GR II Silver Edition compact camera to commemorate the 80th anniversary of the founding of Ricoh Company, Ltd. This exclusive package consists of a silver-color edition of the GR II premium digital compact camera (launched in July 2015) and an exclusively designed camera case.

Ricoh just announced two new models in their popular GR lineup of streetwise cameras. The new GR III HDF and GR IIIx HDF compacts feature a Highlight Diffusion Filter shooting mode that diffuses highlights, adding a softened halo effect to point sources of light and an overall soft blur to the edges of other highlight areas. Other enhancements include…

Rollei, manufacturer of the classic twin-lens 6x6 Rolleiflex, has announced
the availability of the 6008 AF "Bundle," which will be the top-of-the-line
offering in a family of products Rollei is rolling out in the U.S.



The bundle includes the Rollei 6008 AF camera, the world's first auto focus
single lens reflex camera in a 6 x 6 medium format; C1 Pro software for precise
workflow that supports all phases of image editing and intuitive operation;
and the PhaseOne db20p digital back, which gives photographers film and digital
picture taking capability in one package. The interchangeable film packs allow
a photographer to shoot film, Polaroid-type shots as well as digital shots.



The db20p has resolution of 16 mega pixels, 16 bits per RGB or CMYK color, and
offers the option of saving RAW files in addition to TIFF and JPEG files. The
unit handles studio or location shoots with ease, thanks to high performance
rechargeable batteries that provide 250 shots (four working hours) and 45 frames
per minute without AC power. The data is stored in the IIQ RAW format on CompactFlash
cards. Processed images can be stored in the form of IIQ RAW, TIFF-RGB, TIFF-CMYK
or JPEG files. File sizes are between 48 MB and 128 MB. ICC profiles can be
embedded for optimum color management.



The 6008 AF is targeted to studio and on-location professionals -- from portrait,
fashion and landscape photographers, to photojournalists, and corporate/ government
photographers involved in "workflow" photography. Pricing is expected
to be in the $14,999 range.



Rollei's new bundle, which includes lenses from Schneider-Kreuznach and Carl
Zeiss, retains full compatibility with the Rollei 6000 system. This makes it
compatible with more than 20 current 6000 system lenses. Three new AF lenses
have been developed for the auto focus modes of the 6008 AF.



The 6008 AF also features a new TTL flash-control system. The TTL sensor is
integrated into the camera and measures the amount of flash light reaching the
film - parallax-free and at the exact viewing angle. All available shutter speeds
are flash-synchronized, which give pros a considerable advantage when working
in daylight and or for filling in shadows and strong subject contrasts. The
Rollei 6008 AF weighs 1500 grams and is 143 x 139 x 124 mm without lens.



For more information, contact: www.Rollei.com.

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