Shutterbug Staff

Mamiya has announced a new addition to their professional line of medium format
film/digital cameras -- the Mamiya 645AFDIII.

Mamiya Digital announced an exciting new product - the Mamiya ZD 645AFD II Digital
System. The System consists of the Mamiya 645AFD II Medium Format Camera with
80mm f/2.8 AF lens and the newly- introduced Mamiya ZD 22 Megapixel Digital
Back. At a retail price of $9,999, the digital system marks a new era in the
high-end digital market.

...

Mamiya has announced the release of two Mamiya Lens Mount Adapters that allows
the use of Hasselblad V-series medium format lenses on Mamiya 645AF series cameras
(645AF, 645AFD, and 645AFD II).



"The adapters provide the mechanical interface and precise flange-to-film
plane distance required for proper focusing of Hasselblad lenses," said
Jeff Karp, Mamiya Product Marketing Manager, "allowing the photographer
to use their existing Hasselblad V series lenses on the high-precision Mamiya
645AFD II. We are confident that photographers are looking to make the transition
from film to digital as efficiently as possible, and this adapter is definitely
a way to do that." To use the lenses, simply focus with the lens wide open
(the camera provides focus confirmation assistance), then stop-down for proper
exposure meter readings. The 645AF/AFD/AFD II can use shutter priority, aperture
priority or manual metering modes. The adapters come in black (#404) or silver
(#405) and will be available in January 2008.



www.macgroupus.com...

Mamiya has introduced the new Mamiya Sekor Macro MF 120mm f/4 D Lens -- successor
to the popular Mamiya Macro MF 120mm f/4 Lens.



"The Mamiya 120mm f/4 macro lens is one of the sharpest lenses available
today," said Jeff Karp, Mamiya Product Marketing Manager, "and it
has already been critically corrected for digital imaging. But it needed an upgrade
to be fully compatible with the latest cameras, software and digital backs."



The primary upgrade of the new lens is related to digital communication with the
camera. Data transfer is now controlled by a 16-bit CPU instead of the previous
4-bit CPU.



The advantages of the new CPU are:

Rewritability: The new 16-bit CPU is rewritable and can be overwritten
with firmware upgrades that would be required for compatibility with future cameras
and digital backs.


Finer Lens Correction: Thanks to the bigger capacity of the CPU,
the new lens has more lens data. It is possible to apply finer lens-characteristic
corrections when using Mamiya's Digital Photostudio¨ software.



Fast, Reliable Communication: The new CPU enables faster and more reliable communication
with the camera body.



As its name suggests, the new D-series lens shows its true capabilities when shooting
with the Mamiya ZD Digital back and other high-end digital backs. However, it
is designed to be equally at home with film backs.



The new Mamiya Sekor Macro MF 120mm f/4 D Lens is compatible with the Mamiya 645AFD
ll camera and is available for immediate delivery.



www.macgroup.com...