Pro Techniques

Jack Holowitz is the male half of the incredibly talented team of Jack and Nancy Holowitz from Springfield, Massachusetts. Nancy is known for her sensitive portraiture, and Jack has gained a great reputation for his eye-popping black and white work that includes nudes and...

"If you define your creativity by what the market wants, you're dead before you start."

When James Balog traveled to Banda Aceh, Indonesia, in January, he knew there was little chance of his photographs being picked up by newspapers or magazines. The tsunami, which struck the region on December 26, had been well covered by the media. But as a photographer...

It starts with the website, which is a key element in wedding photographer John Solano's business. John's goal is to be pre-sold before the client even meets him. "The ideal is that I don't have to show them a picture," John says. "I do that, of course, but the work kind of sells itself, and if they've seen it already, the selling is...

When the Virginia Tourism Corporation needed a series of illustrations, to help publicize tourism with imaginative style, photographer Keith Lanpher, based in Norfolk, was chosen for the job. This was a location project that called for seven days of shooting with numerous models as well as a passel of dogs and a large smoke machine.

Lanpher knew it would...

One of the things that makes a photograph successful is that attention is directed to the subject. This can be done with good lighting, muted backgrounds, or graphic design. An important design element that directs our attention into the heart of a picture is called a leading line. This is a line that usually begins at the bottom of the composition and extends into the heart of the scene...

Rochester Institute of Technology (RIT), the world-renowned center of imaging tech, research, and photographic education, and Leica Camera, acclaimed for its legendary cameras and outstanding optics, proclaimed May 6, 2008 as Leica Day. The daylong event, hosted by RIT at its impressively large modern campus, was celebrated with speeches, lectures, tours, slide shows, seminars...