Tamron 60th Anniversary Project

Tamron Co., Ltd. celebrated its 60th anniversary on November 1, 2010. To commemorate this anniversary and express sincere appreciation for the many major awards bestowed on the 60th anniversary model 18-270mm Di II VC PZD (Model B008), including the EISA European Zoom Lens of the Year 2011 - 2012 and the Camera GP Japan 2011 Lens of the Year, Tamron is pleased to announce the project "Eternity at a Moment -The Vision of 60 Photographers."

Over the past 60 years, Tamron, with its ‘New Eyes for Industry,’ has been distinguished by its highly creative products, continuously setting those ‘eyes’ on illuminating the future. This milestone anniversary is an occasion to not only reflect on Tamron’s history, but  to mark the start of the next  phase of Tamron’s evolution. In this project, 60 photographers used Tamron's 18-270mm Di II VC PZD (Model B008) to capture how they perceive "Eternity at a Moment." Their creations will be displayed on Tamron's special website and at a photographic exhibition. For a photographer, time itself is an eternal theme. The interpretations of "Eternity at a Moment" by these 60 photographers are certain to be diverse and thought-provoking expressions, and Tamron is pleased to showcase each of their compelling viewpoints.

Because the photography exhibit is taking place in the same year of Japan’s unprecedented natural disaster, charity activities in support of disaster relief will be held throughout the exhibition period.