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The new Olympus SP-550 UZ Ultra Zoom has an 18x optical zoom lens (28-504mm equivalent in 35mm photography), which gives users the ability to shoot telephoto, wide-angle and macro (as close as 1cm) all in one. The camera's full manual exposure control provides professionals and photo-enthusiasts with unlimited creativity, while its automatic settings and Built-in Help Guides will put novice users at ease.

This revolutionary ultra zoom is equipped with several unique features including:
* Dual Image Stabilization combines the benefits of Sensor-Shift Image Stabilization and Digital Image Stabilization to ensure beautiful, blur-free images in any situation;
* High-Speed Sequential Shooting records multiple images in rapid succession (up to 15 frames per second) -- perfect for shooting action and capturing the exact moment you want; and
* Pre-Capture compensates for slow reaction times by capturing images (five frames) even before the shutter button is fully pressed to ensure you catch the perfect shot.

Dual Image Stabilization
Dual Image Stabilization technology enables users to take crisp, clear pictures in virtually any shooting situation -- adjusting for camera shake and a moving subject. Olympus' Sensor-Shift Image Stabilization keeps images sharp by adjusting the CCD to compensate for camera shake, which often occurs when zooming in on your subject and in low-light conditions when shutter speeds are slower. Digital Image Stabilization freezes the action with high ISO sensitivity and fast shutter speeds that prevent blur caused by a moving subject.

High-Speed Sequential Shooting & Pre-Capture
Capable of capturing images at 15 frames per second, the SP-550 UZ offers the highest burst rate of any compact digital camera. The inclusion of Pre-Capture technology, which works in conjunction with High-Speed Sequential Shooting, enables users to capture the action before and after fully pressing the shutter button. Pre-Capture begins working as soon as the focus is locked, automatically archiving five frames in the camera's buffer memory prior to the shutter release -- virtually guaranteeing that none of the action will be missed even if the user's reaction time is slow.

Full Manual & Automatic Control
The Manual, Aperture Priority and Shutter Priority modes give users versatility and control for optimal performance in any situation. Full manual and automatic control options allow advanced users to maintain creative control and novices to point-and-shoot their way to beautiful images.

30 Shooting Modes Including TV-Quality Video with Sound
The SP-550 UZ makes it easy to take great photos in a variety of scenarios and lighting situations with 30 shooting modes, including television-quality video with sound (640x480/30fps) up to the capacity of your xD card. Simply select the desired mode for portraits, landscapes, night scenes, fast-action, macro and more.

7.1-Megapixel Image Sensor
The 7.1-megapixel CCD image sensor records in both JPEG and RAW file formats and is perfectly suited for a wide range of users -- from new photographers to advanced users who require maximum creative control.

High-Resolution 2.5-Inch LCD & Electronic Viewfinder
Compose and display incredible images on the camera's bright 230,000-pixel LCD. The high-resolution screen enables you to review pictures, scroll through menu options and treat friends and family to a digital slide show with ease. The SP-550 UZ also features an electronic viewfinder with dioptic correction.

Bright Capture Technology
There are times when you want to photograph subjects in low light without having to use a flash -- such as when trying to capture the softness and warmth of a candlelit dinner or natural skin tones in subdued lighting. Even when it's too dark to see clearly, Olympus' revolutionary Bright Capture Technology makes it possible to preview your shot on the LCD, quickly lock the focus and capture your subjects despite limited available light. The SP-550 UZ offers the highest ISO sensitivity of any ultra zoom (ISO 5000).

In-camera Editing
Enjoy in-camera editing features such as Red-Eye Fix and the ability to add frames and titles, crop, adjust brightness and more -- all without using a computer and editing software. Also, the exclusive Lighting Fix feature corrects the underexposed areas in your pictures to reveal the details hidden in the shadows.

TruePic TURBO for High-Speed Response
Olympus' exclusive TruePic TURBO Image Processor delivers incredible image quality for more true-to-life colors and skin tones as well as faster overall processing speeds for rapid start-up, shutter release and playback. TruePic TURBO ensures a high-speed response so you can capture the shot you want and instantly be ready to shoot again.

Underwater Housing and Accessory Lenses for Expanded Capabilities
An underwater housing (PT-037) is designed specifically for the SP-550 UZ, enabling great images to be captured in the pool and ocean. Using the PT-037, scuba divers can venture with the camera to depths of approximately 130 feet (40 meters) beneath the surface. The SP-550 UZ also features a threaded lens barrel, which enables easy attachment of add-on wide-angle or telephoto conversion lenses for even more creative control. Compatible accessory lenses include the WCON-07 Wide-Angle Conversion Lens (for 19.6mm equivalent) and the TCON-17 Telephoto Conversion Lens (for more than 30x optical zoom).

OLYMPUS Master Software
OLYMPUS Master software provides the ultimate in digital imaging management. An intuitive user interface makes downloading to your computer quick and simple, and images are easily organized by folders or albums. And with one-click editing tools, such as red-eye removal, images can be touched up before printing or e-mailing. Online support, templates, firmware upgrades and other user services are just a mouse-click away. Use the optional muveeä Theater Pack to create professional quality slide shows and DVDs from your pictures using any of several built-in templates.

Availability
The SP-550 UZ will be available in March 2007. It will also include: Neck Strap, WIN/Mac USB Cable, Audio/Video Cable, four AA Batteries, Instruction Manual, Warranty Card and OLYMPUS Master Software CD-ROM.

U.S. Pricing
SP-550 UZ Estimated Street Price: $499.99 (U.S.)

http://www.olympusamerica.com