New NikonCOOLPIX S10 Adds Vibration Reduction

Nikon has announced the addition of a 10x zoom camera with image stabilization to the COOLPIX Style series line-up. The new COOLPIX S10 features a 10x optical Zoom-Nikkor glass lens, Vibration Reduction (VR), 6.0 effective megapixels, a 2.5" LCD and a compact swivel design allowing the long-zoom camera to fit into a shirt pocket.

With a wave-surface design and a high-quality finish, the COOLPIX S10 has a built-in 38-380mm (35mm equivalent) 10x Zoom-Nikkor lens. It features a handy One-Touch Portrait Button that provides direct access to three unique Nikon In-Camera Image Innovations to fix common photo problems This system includes Face-priority AF, which automatically finds and focuses on a subject's face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. The S10 is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature that automatically identifies and saves the sharpest image from a series. The COOLPIX S10 with its supplied rechargeable lithium-ion battery can take up to 300 shots on a single charge. The COOLPIX S10 is PictBridge compatible so there's no need to use a computer at all when printing -- just connect the camera straight to a PictBridge-compatible printer and print directly easily and without delay.

With the advantage of Vibration Reduction (VR) capability, the COOLPIX S10 allows users to overcome camera shake to take sharper, more stable pictures in a range of shooting situations. Since the camera offers increased light sensitivity, up to an impressive ISO 800, users can get great-looking results in lower light without the need for an extended exposure.

An ample choice of Scene modes makes operation even easier in a wide range of common shooting situations. In all, there are 15 Scene modes to choose from and 4 of them feature Scene assist, which helps users to achieve more attractive composition. The COOLPIX S10 adds new entertainment to photography with Nikon's Pictmotion function that lets users combine images, movies, music and visual styles for automatically produced audiovisual shows, in-camera. And because the LCD of the COOLPIX S10 has an impressively wide viewing angle of 170 degrees, it's easy for everyone to gather round and watch Pictmotion shows together.

The S10 includes 16 MB of internal memory and operates on an EN-EL5 Lithium-ion rechargeable battery and charger.

The S10 will be available at retail nationwide in September 2006 with an MSRP of $399.95. For more information on the S10 and other COOLPIX cameras, please visit