It Takes More Than Optics; It Takes Vision Page 2
www.chadmoss.com
I admire Chad Moss not only because of his great-looking website but that he
also finds time to maintain an active blog. One measure of a photographer is
what kind of photographs he or she has of their family, and Moss shows the way
with a stylishly casual portrait of his wife and kids made in what looks like
an alley. This is the first indication that he's not your father's
wedding photographer. Moss is a Tulsa-based wedding shooter whose work is displayed
in a fun, contemporarily designed site that reflects the joie de vivre that's
ever present in his work.
His wedding photographs are full of images of spontaneous joy and can be viewed
in a thumbnail grid with rollovers that enlarge a specific image or as a slide
show. There's no "smile for the birdie" imagery here; his
monochrome and color photojournalistic photography captures the wedding day
without the kind of line 'em up and shoot 'em shots that used to
pass for wedding photography. (I think, because nobody knew what else to do.)
But Moss knows what to do and captures weddings in memorable photographs that
you'll want to pass on to your kids and won't be embarrassed about.
OK, maybe some of the hairstyles. His high school senior portraits, while somewhat
formulaic, manage to break free from a form dictated by students, their schools
and parents to show originality, including a web page design different than
his weddings that clearly acknowledges he's pitching a different client
base and moving the frame to fit the picture.
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www.jenniferhogan.com
Jennifer Hogan is another photographer with an active blog, although she calls
it "News." No matter what you call it, blogging is an ideal way
for portrait and commercial photographers to keep in touch with their clients
by showing and sharing their thoughts and latest images. Her classy-looking
site includes sections called Lifestyle, Interiors, Corporate, and Stories.
"Lifestyle" consists mostly of color portraits of kids but these
are not your "Kodak Moment" children but real-world kids smiling
at their birthday party or crying in their crib when they should be taking a
nap, but don't want to. "Interiors" is the exact opposite,
featuring carefully composed and crafted moments in sometimes lavish home interiors
that are skillfully executed with an eye for detail that separates good interior
photography from also-rans.
Her "Corporate" images, mostly portraits of people at work or executive
portraiture, are created with the same crisp professionalism found in "Interiors."
The lone monochrome shot in a sea of color is notable in its drama and while
black and white may be hard to sell to clients, this portrait makes a solid
argument about monochrome's power. In "Stories" you'll
find "Building a Western Tradition" that essentially takes you to
another website with photographs of the ghosts of five generations of "life
space" high in the Sierra Nevada Mountains. These impressive examples
of Hogan's fine art photography show that no matter what the genre, she
is one talented photographer.
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