Eye-Fi Unveils Family Of Products

Eye-Fi makers of the world's first wireless SD memory card, announced an extended product line-up designed to make photo sharing easier and meet the needs of individual users. Eye-Fi will launch three new wireless memory cards, including Eye-Fi Explore, which will automatically add geographic location tags to each photo and will allow on the go users to upload their memories from Wi-Fi hotspots. The original Eye-Fi Card, now called Eye-Fi Share, is designed for the photographer who wants to effortlessly upload images directly to their preferred photo sharing site in addition to their computer. And, the new Eye-Fi Home card is aimed at those who want to simply and wirelessly upload digital memories to their home computer.

Eye-Fi Explore: At an MSRP of $129, Eye-Fi Explore will automatically locate nearby Wi-Fi networks and add location tags to pictures using Skyhook's global Wi-Fi Positioning System. The new card will also allow users to upload their photos on the go from over 10,000 Wayport hotspots in the U.S. Includes 2GB storage; PC and Mac compatible.

Eye-Fi Share: The features and simplicity of Eye-Fi's original wireless memory card continue, priced at an MSRP of $99. Eye-Fi Share includes Eye-Fi's unlimited, secure Web-sharing service that allows users to automatically upload photos directly to their preferred photo sharing, social networking or blogging site. Includes 2GB storage; PC and Mac compatible.

Eye-Fi Home: Eye-Fi's new wireless card, priced at an MSRP of $79, enables users to upload photos to their computer through their home Wi-Fi network. This card is designed for those who want to save the time and hassle of manually uploading photos via cables, cradles or card readers. Includes 2GB storage; PC and Mac compatible.

Eye-Fi's new card line-up will be available for sale on June 6, 2008, at major online retailers including Amazon.com, Costco.com, Apple.com, Buy.com and Walmart.com. Eye-Fi cards will also be available in-store at Ritz Camera Centers and Fry's Electronics. For more information, please visit www.eye.fi.