Web Profiles

Here are a few ABCs of web design to keep in mind when working on your site. A) Add something new each week. This is doubly important for blogs because search engines look for regular activity; the more and regular activity there is, the higher it will move the site in rankings when people look for photographers. B) Bigger is not necessarily better. Large file sizes cause a page to load slowly and, as I mentioned before in this column, the longer it takes, the more likely a person visiting the site will bail. Big file sizes also means it takes longer for a search engine spider to crawl your site. C) Colors should be simple, avoiding a strong graphic or photographic background. What works in print doesn’t always look good on a backlit monitor. A site’s focus should be on your photographs, not its design.<

A website has more in common with a daily newspaper than a studio brochure and photographers should constantly update it with new images and information about themselves and their services. That’s why having a blog—and updating it regularly—is a must these days. Your site’s overall design must also be reviewed and improved on an ongoing basis to keep it looking fresh. A website is like a living organism that must constantly grow and change in order to survive. When was the last time you updated yours?

There are as many different ways to construct a website as there are to make a photograph, just as there are many genres of photography. Yet all have the same goal: to make a photograph that pleases the maker and viewer alike and makes both think about the experience. That’s why I love photography; there’s so much that can be enjoyed by practitioners of all levels, whether carrying a Micro Four Thirds camera or schlepping a large format view camera around the wilderness. We do it because we love to make photographs. May is National Photo Month so remember to have fun with your photography.

I said it last month but it bears repeating: “Never was there a time when it was so easy or inexpensive to create a great-looking website than right now.” Yet one emerging trend is to pack as much text onto the opening screen as possible and if a picture must be used it should be tiny and maybe show a portrait of the photographer. There’s an old joke whose punch line is, “First, you have to get their attention.” That’s true of websites as well. That landing page should be your signature image—that gasp factor—that makes the viewer look, linger, and want to see more. Give it a try.

The new year is a good time for a creative rebirth, so instead of trotting out all of those same old New Year’s resolutions why not try something to help you grow as a photographer? A few years ago I created an online gallery called “2011 Photo of the Day,” which was one of the hardest things I ever tried yet at the same time was rewarding because the commitment forced me to make a new image every day, even when I didn’t feel like it. Last October I introduced you to four photographers and their individual approaches to producing a photograph-a-day blog. If you missed it, you can read it on Shutterbug’s website. This year, I resolved to try a photo-a-day project in 2012 using the free Tumblr (www.tumblr.com) platform so there’s no excuse that you can’t do the same thing. If you follow me on Tumblr (http://joefarace.tumblr.com), I’ll follow you back so we can see how each of us does during the year.

Thanksgiving Day is celebrated in the United States and Canada, although up North it’s the second Monday in October. Other places around the world observe Thanksgiving celebrations as well and I’d like to celebrate it here by thanking the people who make this column possible. Big thanks goes to Editorial Director George Schaub and Managing Editor Andrea Keister, who occasionally suggest sites for the column but mostly just make me look good. A big thank you goes out to all of the magazine’s readers for their support over the years. In recent issues I haven’t had as many Shutterbug Reader-of-the-Month sites but I’ll make up for it this month, starting with…