George Schaub

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George Schaub Posted: Jun 01, 2005 0 comments

The annual Photo Marketing Association (PMA) Show is the US market's introduction to new products and services that will be appearing on store shelves and, increasingly, Internet sales shops in 2005. Coming on the heels of last year's photokina, the Consumer Electronics Show (CES), and the hoard of other trade shows that litter the calendar of late, this, the...

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George Schaub Posted: Jun 01, 2005 0 comments

We are pleased to dedicate most of this issue to our Photo Marketing Association (PMA) reports, which cover just about every aspect of the show held this winter near world headquarters in Orlando, Florida. We had a very large team at this, the largest photo trade show held in the US, and each reporter was assigned various categories and the picking of their Best of Show. Coming on...

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George Schaub Posted: Jun 01, 2005 0 comments

For the first time in the history of the PMA Show, not a single 35mm SLR camera was announced at PMA 2005. We do not expect any to be announced anytime soon. Or maybe ever again.
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George Schaub Posted: May 24, 2005 0 comments

While the usual photographic rules, such as using shutter speed to portray motion
(slow to blur, fast to freeze) and using focal length, aperture and camera-to-subject
distance to create a certain depth of field apply to both film and digital photography,
digital offers some intriguing options for making camera settings. In some cases
these settings relate to film photography settings, or choosing a specific film
for its "personality", but with digital you can alter these settings
on every frame you shoot and not be restricted to the attributes of a particular
film you might have loaded in the camera.

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George Schaub Posted: May 10, 2005 0 comments

Backlight has been bedeviling photographers for years, particularly in landscape
pictures and those where you want to take a shot but simply showed up at your
location at the wrong time of day. Backlight in and of itself is not the problem;
it's how your meter behaves and how you make the reading that creates
it. Simply put, when the subject falls within its own shadow because the brightest
illumination is behind it the meter can be overwhelmed by the illumination and
"fooled" into thinking it has more light for the exposure than the
main subject dictates.

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George Schaub Posted: May 01, 2005 Published: May 20, 2005 0 comments

My favorite book when I was a kid was the atlas. I would plan elaborate journeys through mountainous regions, follow the shipping news in The New York Times, and ogle the fascinating people and places in Life magazine while waiting for a haircut at the local barbershop. For me, getting there was the point and being there was the reward. I started my travel habit with bicycle trips...

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George Schaub Posted: May 01, 2005 0 comments

Photos © 2004, George Schaub, All Rights Reserved

Dubbed "the world's smallest optical zoom digital camera," the Casio Exilim Card EX-S100 is business-card size at a mere 0.66" thick and just 3.46" at its longest dimension. But despite its size the EX-S100 yields excellent color files from its 3.2-megapixel chip and has a whopping...

George Schaub Posted: May 01, 2005 0 comments

Photos © 2004, George Schaub, All Rights Reserved

About a year ago I called up a stock agency to whom I'd been submitting 35mm and 6x7 slides for years and told them I was considering sending digital files. "Oh, don't worry about that, we scan your slides for you," they kindly replied. No, I told them, I want to start submitting files made...

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George Schaub Posted: Apr 26, 2005 0 comments

There's lots to like about the new Olympus C-7000 camera, including the
size of the image files it puts out and the "seamless" 30X zoom
(5X optical and 6X digital combined) that delivers better quality digital zooms
than many cameras we've worked with in the past. The C-7000 is aimed at
those who like to get involved with their photography, and offers as many options
and modes as you could desire. They certainly make this a camera that allows
you to flex your creative muscles. Granted, you have to delve into the menu
to get at most of the options, something that helps streamline the body but
can hold up spontaneous changes.


Olympus C7000 camera from file (PMA)

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George Schaub Posted: Apr 19, 2005 0 comments

When shooting film, especially slide film, color rendition is a matter of
matching the film's "personality" with the subject at hand.
You can choose films with high or "normal" color saturation, contrast
and color response. These two photos of a colorful Christmas toy soldier in
New York's Rockefeller Center show the differences between saturation
renditions. With a digital camera you can program in color saturation, "warmth"
and even color contrast, making every frame you shoot like an individual selection
of film.


Color Low Saturation

 


Color High Saturation Warm

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