Sony has introduced the world's first digital binoculars that record in AVCHD™ 2.0 format. The new models, DEV-3 and DEV-5, are ideal for nature/bird watching, they can record Full HD video with stereo sound at the touch of a button, and even add a 3D mode that records scenes as thrilling stereoscopic video footage for playback on most 3D HDTVs.
Sony introduced two new cameras (models SLT-A55V and SLT-A33) that adopt Sony’s newly-developed Translucent Mirror Technology, which achieves the highest-level of auto focus speed for both still image and movie shooting.
Sony is expanding its popular E-mount camera system with the addition of two new lenses compatible with all alpha E-Mount cameras and semi-professional camcorders.
When mounted on any Sony α E-Mount camera, the sharp new SEL20F28 ”pancake” lens creates an exceptionally versatile, portable package ideal for a broad range of everyday shooting opportunities ranging from interiors to landscapes, street photography, casual snapshots and more.
Sony’s new 7 and 7R digital cameras are the world’s smallest full-frame interchangeable lens models. Highly anticipated by professional photographers and imaging enthusiasts alike, the two new cameras offer an unmatched combination of creativity, customizability and portability.
A wider palette of creative options is now accessible to more shooters with the Alpha-57 camera, the newest addition to Sony’s popular line of A-mount cameras employing Translucent Mirror Technology.
A successor to Sony’s Alpha-55 camera, the Alpha-57 can shoot still images at up to 12 frames per second, capture full HD video at 60p, 60i or 24p frame rates and has a variety of creative modes including Auto Portrait Framing, a world’s first technology.
Giving photo enthusiasts and professional photographers a new level of speed and performance, the new Sony XQD™ memory cards support the recently adopted XQD specification for high-speed, high-performance digital image capture. Using the XQD memory cards, XQD compatible high-end DSLR (Digital Single Lens Reflex) camera users can capture up to approximately 100 frames in RAW format in continuous shooting mode. In addition to outstanding high-speed data transfer capability, the new cards are highly reliable to protect users’ data and images.
Sony has introduced two innovative α (alpha) compact interchangeable lens digital cameras (models NEX-5 and NEX-3) that provide the quality of a digital SLR in a compact body that is easy to slip into a small purse or jacket pocket for ultimate portability.
Sony’s new a NEX-3N digital camera delivers professional quality photos and Full HD videos in an ultra-compact body weighing in at just under 7.5 ounces, making it the world’s smallest and lightest interchangeable lens camera with an APS-C size sensor.
The versatile new Sony α NEX-5T compact system camera combines a stylish, ultra-compact design and the creative capabilities of interchangeable lenses with large-sensor image quality, speedy Auto Focus (AF) and the convenience of NFC (Near Field Communication) one-touch for easier Wi-Fi connectivity.
Sony has introduced the new NEX-7 camera. Styled in magnesium alloy for strength and designed with a unique blend of classic and modern inspiration, the new compact interchangeable lens model weighs only 10.3 ounces (291g). The NEX-7 camera features a new Exmor™ APS HD CMOS sensor with 24.3 effective megapixel resolution that complements the latest generation of Sony’s BIONZ® image processing engine.This unique combination of sensor and processor technology delivers flawless image and HD video quality with very low noise and exceptionally fast shooting responses. An ultra-high sensitivity range extends from ISO 100-16000, making it easy to capture clean, low-noise images in dimly lit interiors or exteriors.