With a powerful output of GN43 (105mm ISO100 m), the compact yet versatile HVL-F43AM flash from Sony is optimized for superb results with all A-mount cameras.
As featured on the HVL-F58AM, the innovative Quick Shift Bounce system allows flash head position to be adjusted instantly when switching between horizontal and vertical compositions. This maintains consistent shadow positions regardless of camera orientation, allowing easy creation of natural-looking ‘bounce’ effects.
Further, Wireless Ratio Control makes it easy to select light emission ratios for up to three separate flash units. This allows quick creation of sophisticated multi-point lighting effects without the need for complex professional equipment.
Sony has introduced the world's first digital binoculars that record in AVCHD™ 2.0 format. The new models, DEV-3 and DEV-5, are ideal for nature/bird watching, they can record Full HD video with stereo sound at the touch of a button, and even add a 3D mode that records scenes as thrilling stereoscopic video footage for playback on most 3D HDTVs.
Sony introduced two new cameras (models SLT-A55V and SLT-A33) that adopt Sony’s newly-developed Translucent Mirror Technology, which achieves the highest-level of auto focus speed for both still image and movie shooting.
Sony is expanding its popular E-mount camera system with the addition of two new lenses compatible with all alpha E-Mount cameras and semi-professional camcorders.
When mounted on any Sony α E-Mount camera, the sharp new SEL20F28 ”pancake” lens creates an exceptionally versatile, portable package ideal for a broad range of everyday shooting opportunities ranging from interiors to landscapes, street photography, casual snapshots and more.
Sony’s new 7 and 7R digital cameras are the world’s smallest full-frame interchangeable lens models. Highly anticipated by professional photographers and imaging enthusiasts alike, the two new cameras offer an unmatched combination of creativity, customizability and portability.
A wider palette of creative options is now accessible to more shooters with the Alpha-57 camera, the newest addition to Sony’s popular line of A-mount cameras employing Translucent Mirror Technology.
A successor to Sony’s Alpha-55 camera, the Alpha-57 can shoot still images at up to 12 frames per second, capture full HD video at 60p, 60i or 24p frame rates and has a variety of creative modes including Auto Portrait Framing, a world’s first technology.
Giving photo enthusiasts and professional photographers a new level of speed and performance, the new Sony XQD™ memory cards support the recently adopted XQD specification for high-speed, high-performance digital image capture. Using the XQD memory cards, XQD compatible high-end DSLR (Digital Single Lens Reflex) camera users can capture up to approximately 100 frames in RAW format in continuous shooting mode. In addition to outstanding high-speed data transfer capability, the new cards are highly reliable to protect users’ data and images.
Sony has introduced two innovative α (alpha) compact interchangeable lens digital cameras (models NEX-5 and NEX-3) that provide the quality of a digital SLR in a compact body that is easy to slip into a small purse or jacket pocket for ultimate portability.
Sony’s new a NEX-3N digital camera delivers professional quality photos and Full HD videos in an ultra-compact body weighing in at just under 7.5 ounces, making it the world’s smallest and lightest interchangeable lens camera with an APS-C size sensor.
The versatile new Sony α NEX-5T compact system camera combines a stylish, ultra-compact design and the creative capabilities of interchangeable lenses with large-sensor image quality, speedy Auto Focus (AF) and the convenience of NFC (Near Field Communication) one-touch for easier Wi-Fi connectivity.