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Filed under
Shutterbug Staff Posted: Mar 20, 2008 0 comments

Sony is introducing a line of colorful W-series Cyber-shot digital cameras
with new imaging technologies for easier photo capture.



The 10.1-megapixel DSC-W170 and 8.1-megapixel DSC-W150 models feature Carl Zeiss
5x optical zoom lenses with wide angles of view, 28 mm -- 140 mm and 30
mm -- 150 mm, respectively, and 2.7-inch LCD screens along with eye-level
viewfinders. Rounding out the series are the 8.1-megapixel DSC-W130 models and
7.2-megapixel DSC-W120 units with 4x optical zoom and 2.5 inch LCD screens.



Newly-available on the W-series cameras is Sony's "smile shutter"
mode, which automatically captures an image when your subject smiles --
without having to press the shutter. This function even lets you prioritize
adult or child faces to capture photos only when the intended subjects smile.



Each of the new W series models includes Sony's improved face detection
technology, which, like the smile shutter technology, can now distinguish between
the faces of children and adults. You can select "child priority"
or "adult priority" and the camera will detect up to eight faces
in the camera frame and optimize focus, exposure, white balance, and flash control.




The W170 and W150 cameras feature new intelligent scene recognition (iSCN) technology,
which allows the camera to automatically select the optimal scene mode for a
variety shooting situations. In advanced iSCN mode, the camera will take a photo
based on the user's settings. If the camera determines that another setting
would yield better exposure, it will automatically take a second photo with
that setting. The user ultimately has two images to choose from.



The series features a number of powerful features, including: Sony's D-Range
Optimizer to retrieve picture detail in photos with harsh highlights or dark
shadows; semi-manual focus that allows you to select the focusing distance based
on your subject's location; an improved auto focus system that includes
macro ranges; Super SteadyShot image stabilization; high sensitivity settings
up to ISO 3200; and in-camera editing functions such as "unsharp mask"
to sharpen images.



The W170 and W150 units are equipped with advanced image management functionality.
Filtering options allow you to search for photos by date and smile. Images can
be viewed by date or in a helpful calendar view, and organized in the cameras'
"favorites" folder for quick retrieval of beloved images.



The slideshow function of W170 and W150 has also been upgraded. Photos can be
selected using the same advanced filtering options available in playback mode
and transitions have been improved through the application of face detection
technology. Now your subjects can take center stage as the slideshow moves through
sophisticated pans, fades and wipes. Improvements to the background music function
include a choice of more tracks, longer tracks, and multiple tracks for longer
slideshows.


To view your images in 1080 high-definition resolution, you can connect each
of the cameras to a compatible HDTV sets via HD component cable or Sony's
HD Cyber-shot Station® cradle (both sold separately).



In pink, blue, black and silver, the DSC-W120 camera will be available for about
$200 in March. The DSC-W130 model will be offered in pink, black and silver
for about $230 that same month. The DSC-W150 model will hit retail in sophisticated
champagne, red, black and silver for about $250 in April. The DSC-W170 model
will also be available then in those same colors for about $300.



The new models can be purchased online at sonystyle.com, at Sony Style®
retail stores (www.sonystyle.com/retail),
at military base exchanges, and at authorized dealers nationwide. Pre-orders
begin on Jan. 31 at www.sonystyle.com.



Editor's Note: The viewable area of LCD displays is measured
diagonally. For additional information about Sony products, your readers can
call toll-free (888) 222-SONY, or visit Sony's web site at www.sonystyle.com.
Press releases and digital images are available for the news media at Sony Electronics'
news and information web site at www.sony.com/news.

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Filed under
Shutterbug Staff Posted: Jun 16, 2006 0 comments

Kingston Technology Company, Inc., the independent world leader in memory products,
announced that award-winning sports photographer Peter Read Miller will be the
featured photographer on Kingston's Icons of Photography Web site beginning
today. Each month, Kingston® spotlights a world-class photographer who provides
helpful tips and interesting anecdotes for taking better pictures. Whether they're
providing a unique process or special trick that gives them a competitive edge,
or an explanation of how to make digital imaging a natural part of their workflow,
these accomplished icons deliver useful suggestions that photo enthusiasts at
all levels can apply to their photography.

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Filed under
Shutterbug Staff Posted: Jan 24, 2006 0 comments

SR Electronics has released the L-Ring 3200, its largest and most powerful
LED ring light. Featuring 32 oversized LEDs and a mounting diameter of 72mm,
the L-Ring 3200 is a powerful, versatile ring light that's ideal for use
with today's digital SLR cameras. The innovative L-Ring 3200 ring light
can be used as either a continuous light source or as a connected flash via
a standard hot-shoe or PC connection.

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Filed under
Shutterbug Staff Posted: Jul 01, 2008 0 comments

Interfit is pleased to announce the arrival of the Stellar Xtreme, the almost
go anywhere battery pack enabled system. The Stellar Xtreme Flash is a new breed
of flash aimed at all levels of photographers including social, event or wedding
photographers. The Stellar Xtreme will provide excellent flash capabilities
for outdoor scenes or provide ample lighting in indoor shoots.

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Filed under
Shutterbug Staff Posted: Apr 24, 2006 0 comments

Stock Photo Ads, a newly launched Worldwide Photography Directory, offers an
impressive five years of exposure for as low as $40 a year. This site was developed
by Ryan Rossotto, the CEO of Stocktrek Images (stocktrekimages.com); and Frank
Rossotto, who has over 25 years of experience in the photographic industry.

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Filed under
Shutterbug Staff Posted: Apr 11, 2006 0 comments

Based on early commitments by North American exhibitors, photokina 2006 holds
a lot of promise for photo and imaging companies from the United States and Canada.
photokina will take place from Sept. 26 -- Oct. 1, 2006 in Cologne, Germany.

Filed under
Shutterbug Staff Posted: Sep 26, 2006 0 comments

The first-ever Sundance Photographic Workshop opened with great acclaim from
students who are experiencing one-to-one and group instruction from wildlife
photographer Moose Peterson and photojournalist Kevin Gilbert. Moose and Kevin
are world-renowned as highly accomplished and creative photographic instructors.



Photo-passionate students are excited by the opportunity and challenge of honing
their craft, as well as inspired by the immense, awesome natural beauty of the
mountainous Sundance region. They are also enjoying Sundance's famous 4-star
cuisine -- a signature feature of the Utah resort community among travel aficionados
worldwide. The Sundance Photographic Workshop continues the Sundance community's
dedication to supporting the arts and the creative process.

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Filed under
Shutterbug Staff Posted: Mar 02, 2005 0 comments

The new Sunpak Digital Battery Case is a small, nylon case with key-chain clip
that is said to be perfect for storing spare disposable batteries of all types,
or rechargeable batteries for compact digital cameras, and it has a pouch that
holds digital media storage cards. It not only protects batteries and precious
media cards from physical damage but also helps prevent accidental battery discharge.

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Filed under
Shutterbug Staff Posted: Sep 07, 2007 0 comments

LexJet has released the latest in its fiber line of fine photo papers, Sunset
Fibre Elite. Sunset Fibre Elite was developed based on feedback from users of
Sunset Fibre Gloss who were looking for a super-smooth, bright white, glossy surface
in a fibre paper.


Sunset Fibre Elite has a 285g microporous high gloss-coated surface with a special
acid-inhibiting layer, and is universally compatible with all dye and pigmented
inksets. It is available in standard sheet sizes and roll widths up to 44 in.



Sunset Fibre Elite is now available and shipping from LexJet's nationwide network
of distribution centers. It is backed by LexJet's industry-leading customer service
and product support, plus LexJet's 30-day money-back guarantee.
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Filed under
Shutterbug Staff Posted: Apr 19, 2007 0 comments

Interfit Studio Lighting has announced the the Super Cool-Lite 5 System. These
units offer a convenient yet economical method of modern studio lighting, suitable
for use with conventional still, digital or video cameras. They provide a soft,
uniform diffused light. Ideal for portraits in a confined area or product photography,
and can be combined with a light pod or pop up light tent. The company offers
a twin head kit which features twin softboxes and 2 high contrast reflectors
in the kit. The Super Cool-Lite uses daylight balanced lamps for excellent results
as shared with the Prolite and Cool lite 3 ranges.

...

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