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Shutterbug Staff Posted: Mar 03, 2015 0 comments

Sony announced a variety of new Alpha E-mount lenses and converters tonight. The Sony lenses include four new "FE" full-frame E-mount lenses designed to complement Sony’s Alpha 7 mirrorless camera lineup.

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Shutterbug Staff Posted: Jan 31, 2008 0 comments

Sony Develops 35mm full size CMOS Image Sensor with 24.81 Effective Megapixel
resolution and extremely high signal conversion speed for use in Digital SLR Cameras



Sony Corporation has announced the development of a 35mm full size (diagonal:43.3mm/Type
2.7) 24.81 effective megapixel, ultra-high speed high image quality CMOS image
sensor designed to meet the increasing requirement for rapid image capture and
advanced picture quality within digital SLR cameras.
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Shutterbug Staff Posted: Nov 05, 2007 0 comments

"On February 1st, 2008 Sony will close the ImageStation online photo
service. The closure will happen in phases and most site features such as upload,
sharing and shopping will be disabled on November 12th 2007.

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Shutterbug Staff Posted: Aug 30, 2016 0 comments

Sony just unveiled some sweet-looking new glass for macro photography.

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Shutterbug Staff Posted: Feb 03, 2016 0 comments

Sony launched a new line of premium interchangeable lenses today, which the company has christened with its new G Master brand. 

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Shutterbug Staff Posted: Apr 23, 2015 0 comments

Sony just announced two new Zeiss zoom lenses for its A-mount camera system: the  Vario-Sonnar T* 24-70mm F2.8 ZA SSM II (model SAL2470Z2) standard zoom and Vario-Sonnar T* 16-35mm F2.8 ZA SSM II (model SAL1635Z2) wide angle zoom lenses.

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Shutterbug Staff Posted: Apr 21, 2006 0 comments

Sony has established a new brand name for its digital single lens reflex (D-SLR)
cameras that will be launched worldwide this summer. Meaning "beginning"
and "essential," the symbol ? (pronounced alpha) will be used. Under
this sub-brand, Sony will produce a complete camera system of accessories and
lenses.



The Sony Alpha system of cameras, lenses and accessories are said to integrate
advanced electromechanical technologies that are key to D-SLR performance, the
versatility of the well-established Maxxum lens mount system, and Sony's
renown in imaging devices and technologies. These include CCD and CMOS imaging
sensors, as well as other image processing technologies, in addition to overall
product miniaturization. People who have already made investments in many of
Konica-Minolta's lenses and accessories will be able to take full advantage
of Sony's new D-SLR cameras.



Sony is already handling support and repair service for existing Konica-Minolta
digital and film cameras, as well as related lenses and accessories in the U.S.
A dedicated call center and strong levels of web support have been established
for these customers.

There is more information available about the new sub-brand at www.sony.com/dslr.
Sony camera and related product support for Konica Minolta customers is also
being offered at www.support.sony.com/EN/KM/service.html.

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Shutterbug Staff Posted: Jul 25, 2014 0 comments

Based on the same sleek, stylish design as the existing RX100 and RX100 II models, the new RX100 III features a specially developed ZEISS® Vario-Sonnar T* 24-70mm F1.8-2.8 lens and adds a built-in OLED viewfinder with ZEISS T* coating. The camera utilizes the same high-resolution 20.1 MP 1.0-type back-illuminated CMOS image sensor as the existing RX100II model, and adds the powerful BIONZ X processor featured in several high-end Sony cameras including the full-frame 7, 7R and 7S models.

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Shutterbug Staff Posted: Dec 10, 2007 0 comments

Sony's new mega-capacity Cyber-shot® DSC-T2 digital camera is an
8-megapixel model that features 4GB of internal memory and can store up to 40,000
VGA-quality photos or 1,000 8 megapixel pictures, eliminating the need to manage
multiple media cards. The camera's album folder makes it easy to organize
and access thousands of photos in-camera. Images can be viewed in chronological
order and displayed in a helpful calendar view. By installing the bundled Picture
Motion Browser software, you can also view images by events like birthdays or
Sunday BBQs.



The "sharemark" folder can store those photos and videos deemed
worthy for sharing beyond the camera onto the web. The T2 model is pre-loaded
with Sony PMB Portable software, a user-friendly application that automatically
runs when the device is connected to a compatible PC via the supplied USB cable.
The software lets you publish photos and videos directly to popular web sharing
sites, such as Crackle, Flickr, Photobucket, Shutterfly and YouTube.



The camera has a new look with a compact silver body; black LCD frame; and a
sliding lens cover available in blue, green, pink, white or black. The Sony
LCS-TWE carrying case is also available in the same colors to match the camera.
Its touch-panel LCD screen replaces small buttons with on-screen icons and a
user-friendly interface to make camera operation fast and simple. You can touch
the screen to select the subject you want to focus on (shooting mode) and where
you want to zoom in (playback mode).



Sony's distinctive "smile shutter" function makes capturing
informal portraits and family snapshots effortless. The function automatically
detects and captures a person smiling without the need to press the shutter.
If there are several people in the frame, you can select the primary subject
for the camera to watch by touching the screen. A sequence of up to six smiling
shots can be taken without the need to manually press the shutter.



Combined with such technologies as face detection, optical image stabilization
and high sensitivity (ISO 3200), the camera is equipped to capture life-like
holiday memories.



The T2 camera can be connected to the TV set via HD component cable or an HD
cradle (both sold separately). Equipped with a built-in slide show function,
the camera lets you view photos, complete with dynamic transitions choreographed
to your choice of programmed music clips or by adding your own.



The Cyber-shot DSC-T2 digital camera will ship in December for about $350. Additional
accessories will include batteries, travel chargers, sports packs and cases.
All can be purchased online at sonystyle.com, at Sony Style® retail stores
(www.sonystyle.com/retail),
and at authorized regional dealers.

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Filed under
Shutterbug Staff Posted: Sep 06, 2007 0 comments

Sony is expanding its (Alpha) digital SLR system with the introduction of the
DSLR-A700 camera, which is aimed at photo enthusiasts or serious photo hobbyists.
The new model features advanced imaging technologies and ultra-responsive operation,
as well as a lightweight, dust- and moisture-resistant, magnesium alloy construction
common to enthusiast-class D-SLR cameras.


Like Sony's mainstream DSLR-A100 model, the new A700 unit incorporates
Super SteadyShot Inside image stabilization in the camera body and is compatible
with most Minolta Maxxum mount lenses in addition to Sony lenses. The camera's
new 12.2-megapixel Exmor CMOS sensor conducts analog-to-digital (A/D) signal
conversion and dual noise reduction right on the sensor itself. Noise reduction
is applied to analog signals before A/D conversion and the resulting digital
signals are then subject to a second round of noise reduction.

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