Bowens has launched a unique, affordable ringflash, the lightweight Ringlite
Converter. Priced at $480.00, this innovative converter is said to make ringflash-style
photography affordable. Said Mark Aherne, Bowens technical director, "Traditional
ringflash generally comprises flash tubes, cable and a powerpack, so the full
kit required is quite unwieldy and expensive. We built the converter and followed
up with associated bracketry to ensure the unit would be suitable for most cameras
on the market. We have created an attachment which allows photographers to convert
their standard Bowens strobe lights to produce ringflash-style light. Using
this new converter photographers can simply put the camera lens through the
centre of the light source. This creates a softer, wholesome surrounding light
around the lens which reduces shadows. It can also create shadowing around the
outline of the subject so users can work with a specific photographic effect.
The additional benefit of the converter is its `backwards capability'.
Photographers can take a standard Bowens product going back many years and use
it - as long as it has an S-Type adaptor. This will bring additional cost benefits
to our customers."