The LetsGoDigital team is once again present at this year's important Digital
Imaging show: the Photokina 2004 in Cologne, Germany. A 'live' report is brought
to you directly from the 'Koelnmesse'. More than 1600 exhibitors from 45 countries
are exposing their products and an amount of 160.000 visitors are expected from
140 countries.



Also the press is well represented; 5300 journalists, coming from 66 countries,
which underlines the importance of this international show for imaging. The
opening times are: from Tuesday September 28 to Sunday October 3; daily from
10.00 a.m. to 06.00 p.m. This trade show, held every two years, is the largest
show in the field of digital imaging and offers a complete overview of all imaging
media, imaging technologies and imaging markets. All well-known brands are exposed
here.

The LetsGoDigital team brings you the new introductions, the highlights and
an overview from the boots from different brands, live from the show floor of
the Photokina 2004, Cologne, Germany! Make sure you don't miss it, keep following
the news closely, the LetsGoDigital team is ready to roll!

...

Tamron USA, Inc. announced that
its new zoom lens, SP AF200-500mm F/5-6.3 Di LD (IF), won the prestigious Hot1
award. The 2004 Hot1 Awards were the biggest ever, with over 200 total entries
in more than 40 categories. This was the sixth consecutive year for the awards,
and the contest has grown in popularity and prestige in each year of its existence.
The awards are designed to evaluate and honor top-grade products for the professional
photography market. Professional Photographer magazine holds an open entry period
during which companies voluntarily enter products in various categories, providing
all pertinent product information directly. Professional Photographer editors
then audit the categories, make any necessary adjustments or changes, and submit
all the information to the panel of expert judges.



The Hot1 judging panel is made up of working professional photographers. These
photographers are selected for their specific knowledge of certain market segments
and asked to vote on product categories that fall within their area of expertise.
The judges are all respected professionals, well recognized in the industry.
To maintain the highest level of fairness, none of the judges are employed by
Professional Photographer magazine. For a variety of reasons, Professional Photographer
does not disclose the identity of the judges, though individual judges may chose
to identify themselves during the judging process. A plurality of votes determines
the winner of a category.



Tamron's new super telephoto zoom lens began shipping this August. The new high-performance
Di model has a telephoto range of 500mm and is a proud new addition to the Tamron
SP-series. Featuring such accessories as a filter effect controller (FEC), which
enables easy control of the PL filter even when a hood is attached, and a detachable
tripod mount, the lens comes equipped with everything necessary for capturing
quality sports and wildlife photographs. In addition, to meet the needs of this
dual-format world (silver-halide and digital), the optical system of the lens
is designed to provide optimum performance when used with the latest digital
SLR cameras that are becoming more popular than ever.

...

X-Rite Photo Marketing has announced Pulse™ ColorElite System, an innovative,
highly accurate, and portable color measurement solution, X-Rite Pulse ColorElite
pairs new color measurement technology with innovative software to offer a complete
color management solution for the professional photography market.

Hardigg Cases has announced the release of the new iM2975 Storm Case. The iM2975's
deeper design gives access to a larger volume of equipment and is designed to
protect against moisture, dust, sand and extreme temperatures. These cases are
constructed from Hardigg's HPX resin and are rugged, lightweight, water-resistant,
dent-resistant, are virtually unbreakable and are guaranteed for life.
...