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Staff Posted: Oct 28, 2009 0 comments

Leica Camera AG, Solms presents the LEICA M9, the world’s first digital rangefinder camera with a full-format 24 x 36mm sensor. As the world’s most compact full-format system camera, the M9 extends the legendary heritage of the Leica rangefinder M System and unites over 50 years of continuous technical improvements to the system with the best in cutting-edge digital technology.

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Staff Posted: Oct 28, 2009 0 comments

Datacolor is combining its intimate knowledge of the photographic digital workflow with a longtime heritage as an innovator in color management systems to develop an advanced, yet easy-to-use monitor calibration system for consumers and photo enthusiasts.  Datacolor realizes that everyone with a digital SLR is not a pro but most enjoy achieving results like one.  To help enthusiasts move a step closer to achieving this goal, Datacolor is introducing the new Spyder3Express monitor calibration system.

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Staff Posted: Oct 26, 2009 0 comments

Actor and photographer Aaron Eckhart, will join Julia Dean, founder of the Julia Dean Photo Workshops, for an exhibit and silent auction of more than 100 iconic images taken by leading photographers from around the world at the Stephen Cohen Gallery in Los Angeles on February 20, 2010.

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Staff Posted: Oct 26, 2009 0 comments

Tamron USA, Inc. has announced the release of the SP AF17-50mm F/2.8 XR Di II VC LD Aspherical [IF] (Model B005), a high speed f/2.8 wide-to-moderate-telephoto zoom lens designed exclusively for Nikon-mount digital SLR cameras with smaller sensors and now featuring Tamron’s proprietary tri-axial Vibration Compensation (VC) mechanism that minimizes the effects of handheld camera shake. Tamron plans to introduce the lens in a Canon mount version shortly after the new Nikon mount version with built-in motor hits the market.

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Staff Posted: Oct 23, 2009 0 comments

Epson America has introduced the Epson Stylus Pro 3880. Replacing its popular predecessor, the Epson Stylus Pro 3800, the compact printer features Epson UltraChrome K3 with Vivid Magenta ink technology and an advanced MicroPiezo AMC print head to produce gallery quality color and black-and-white output up to 17” x 22”. Its innovative pigment ink set delivers an extremely wide color gamut with more dramatic blues and violets, while all-new AccuPhoto HD2 image technology provides smoother color transitions and better highlight and shadow detail.

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Posted: Oct 23, 2009 0 comments

Flexible ewa-marine Splash-X underwater housings are now available in a selection of sizes to fit nearly all popular compact digital cameras with small or long zoom lenses.  Photographers and vacationers can take sharp, clear pictures in depths up to 20 ft.while diving, snorkeling, boating, rafting, canoeing or swimming. The housings also provide protection against sand, snow, salt-water spray and dirt. Street price for each of six Splash-X  models is under $50.

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Staff Posted: Oct 21, 2009 0 comments

Canon U.S.A., Inc.is proud to introduce the next evolution in the EOS 1D series of cameras: the Canon EOS-1D Mark IV Digital SLR camera. The EOS-1D Mark IV is a high-speed multimedia performance monster with a 16-megapixel Canon CMOS sensor, Dual DIGIC 4 Imaging Processors, and 14-bit A/D data conversion, all at 10 frames-per-second (fps), with the widest ISO range Canon has produced to date. This new camera also features 1080p Full High-Definition video capture at selectable frame rates packaged in Canon’s most rugged and durable professional camera body.

The crowning achievement of Canon’s 1D Mark IV Digital SLR is its new autofocus system that starts with 45 AF points including 39 high-precision cross-type focusing points capable of tracking fast moving athletes or wildlife accurately at speeds up to 10 frames per second. With greater subject detection capability than ever before plus a newly redesigned AI Servo II AF predictive focusing algorithm, the Canon EOS-1D Mark IV camera sets new standards for autofocus performance among professional digital SLRs. Whether shooting for the six o’clock news or the front page, the EOS-1D Mark IV Digital SLR is the quintessential camera to freeze fast-moving action with high-speed stills or capture stunning HD video with dynamic color and image quality. To accompany the new EOS-1D Mark IV Digital SLR camera, Canon is also announcing a new accessory, the WFT-E2 II A wireless file transmitter providing photographers with a wide range of professional digital connectivity options.

The Canon EOS-1D Mark IV camera will intrigue professional photographers in virtually every category from photojournalism and sports through nature, wedding, portrait and fashion to commercial, industrial and law enforcement. What makes the EOS-1D Mark IV camera different from its predecessors, in addition to numerous focusing system and image quality improvements, is its exceptional Full HD video capture capability. With this new level of functionality, the 1D Mark IV Digital SLR is destined to appeal not only to professional still photographers but also to a diverse market of professional videographers and filmmakers who are looking for exceptional Full HD video quality, amazing low-light performance, outstanding portability and a level of durability unheard of in most HD video cameras in this price range.

The new EOS-1D Mark IV Digital SLR camera features Canon’s most advanced Autofocus system to date. It is equipped with a newly developed 45-point AF sensor featuring 39 high-precision cross-type AF points, and an all new AI Servo II AF mode that gives still photographers the power and performance to track and focus a fast-moving subject at speeds up to 10 frames per second. With more than twice as many cross-type focusing points as the EOS-1D Mark III and a new AF sensor construction that improves performance in low light and with low contrast subjects, the EOS-1D Mark IV has greater subject detection capabilities than any previous EOS model. To complete the range of AF improvements, Canon has developed a new AI Servo II AF predictive focusing algorithm that significantly improves responsiveness and stability by making better decisions on focus tracking in a variety of shooting conditions.

Wedding and event photographers shooting in low light without the benefit of a flash can take advantage of Canon’s widest ISO range and highest performance ever. The EOS-1D Mark IV camera’s ISO speed settings range from 100 up to 12,800 in 1/3 or 1/2 stop increments with ISO Expansion settings of L: 50 for bright light or H1: 25,600, H2: 51,200, and H3: 102,400 for even the most dimly lit situations. Photographers and documentary filmmakers working in available light will be impressed by the low-noise image quality of the 1D Mark IV, capturing amazing still images and video footage even at speed settings as high as ISO 12,800. High ISO, low light still images are further enhanced by Canon’s adjustable High ISO Noise Reduction feature, now a default setting in the camera.

Over the past year, Canon’s EOS HD Video technology has changed the way users capture 1080p HD video and opened new doors for multimedia journalists and Hollywood cinematographers alike with full manual exposure control, selectable frame rates, and interchangeable lenses on some of the largest and most sensitive image sensors on the market. Canon continues this innovation trend with the new EOS-1D Mark IV Digital SLR with Full HD capture and full manual exposure control, plus selectable frame rates on an all-new APS-H-sized image sensor that’s similar in size to a Super 35mm motion picture film frame. The large sensor allows filmmakers to achieve shallow depth-of-field just as cinematographers have traditionally done using much higher-cost motion picture equipment.

The more than 50 Canon EF lenses compatible with the EOS-1D Mark IV give videographers incredible creative options, including an impressive selection of large-aperture professional L-series primes as well as zoom lenses, macro, Tilt-Shift and Fisheye optics. The Canon EOS-1D Mark IV allows for three video recording resolutions – 1080p Full HD and 720p HD in a 16:9 aspect ratio and Standard Definition (SD) in a 4:3 aspect ratio. The camera will record Full HD at 1920 x 1080 in selectable frame rates of 24p (23.976), 25p, or 30p (29.97); and 720p HD or SD video recording at either 50p or 60p (59.94). SD video can be recorded in either NTSC or PAL standards. Sound is recorded either through the internal monaural microphone or via optional external microphones connected to the stereo microphone input. The camera also provides an in-camera video editing function allowing users to remove the start or ending of a video clip directly in the camera to eliminate unwanted footage and speed up post-production.

The heart of the EOS-1D Mark IV camera’s outstanding image quality is a newly developed 16.1-Megapixel CMOS sensor featuring Canon’s latest and most advanced proprietary technologies. These technologies include improved photodiode construction to enhance dynamic range and gapless microlenses that are positioned closer to the photodiodes for improved light gathering efficiency. The transmissive quality of the color filter array has been enhanced to improve sensitivity. Canon has also upgraded the sensor circuitry to improve noise reduction before the image data is exported from the CMOS sensor to the rest of the image processing chain.

With 60 percent more pixels than the EOS-1D Mark III, the EOS-1D Mark IV Digital SLR employs Dual DIGIC 4 Image Processors with approximately six times the processing power of DIGIC III for full 14-bit A/D conversion at 10 fps. High-speed continuous shooting up to 121 Large JPEGs is possible using a UDMA CF card. This camera also features three RAW shooting modes for versatility with Full RAW (approx. 16 million pixels), M-RAW (approx. nine million pixels), and S-RAW (approx. four million pixels). Three additional JPEG recording formats (M1, M2 and Small) are also available.

The 14-bit per channel conversion facilitated by the dual DIGIC 4 Processors provides smoother tonalities in final images capturing all 16,384 distinct tones in each channel (red, green and blue) at the full 10 fps frame rate. RAW images shot on the new Canon EOS-1D Mark IV use the entire 14-bit space when converted to 16-bit TIFF files in Canon Digital Photo Professional (DPP) software, which is supplied with the camera at no extra charge. The 14-bit A/D conversion is also the foundation for Canon’s Highlight Tone Priority feature that takes maximum advantage of the camera’s extensive dynamic range to preserve detail in highlight areas of the image. Canon’s new EOS-1D Mark IV Digital SLR also features an improved white balance algorithm making colors more accurate when shooting under low color temperature light sources such as household tungsten lamps.

The EOS-1D Mark IV Digital SLR features Canon’s Peripheral Illumination Correction function which corrects darkening that can occur in the corners of images with most lenses when used at their largest apertures. When activated, it is automatically applied to JPEG images and video clips as they are shot. For RAW images, it can be applied in DPP software.

Other new features include a large three-inch solid structure Clear View II LCD screen with 920,000 dot/VGA resolution and a wide 160-degree viewing angle for enhanced clarity and more precise color when reviewing images and shooting video. The new in-camera copyright information feature helps professionals secure control over images by setting copyright data directly into the camera and appending that information to each image file in the Exif metadata. Additional features include a fluorine coating on the Low Pass Filter to further repel dust and enhance the EOS Integrated Cleaning System.

Action photography truly is all about speed, capturing a fast subject with fast focusing and fast frame rates. However, all this speed might be wasted if it is slowed down by lengthy post-production procedures to adjust image quality. The EOS-1D Mark IV Digital SLR helps reduce post-production work with a powerful new Auto Lighting Optimizer (ALO) system. When enabled, Canon’s ALO automatically adjusts the image for optimal brightness and contrast on the fly during in-camera image processing, reducing clipped highlights while keeping shadowed areas as clear and detailed as they actually appear. By optimizing brightness and contrast in-camera, Canon’s ALO system significantly reduces the need for post-production image optimization, and gives photographers image quality they can take directly to press. Demanding professional photographers who tested ALO clearly stated that this one feature will reduce their post-production image optimization process by more than 75 percent. Canon’s ALO works with both RAW[i] and JPEG images as well as video recording.

Canon has taken every measure to ensure that the EOS-1D Mark IV Digital SLR camera has the highest degree of weather resistance in the EOS line. The 1D Mark IV camera incorporates a wide range of design features that enhance its durability and reliability for professional assignments. For example, the 1D Mark IV’s body, chassis and lens mount are completely weather-resistant and 76 gaskets and seals surround all buttons and seams. The body covers and internal chassis, including the mirror box, are constructed with magnesium-alloy, one of the strongest and rigid metals available for its weight. For added strength, the lens mount is constructed with stainless steel. In fact, when used with Canon’s Speedlite 580EX II and/or most current L-series lenses, the entire camera system remains fully weather resistant, so professionals can concentrate on getting the shot instead of worrying about protecting their gear.

Canon is announcing the availability of the new WFT-E2 II A wireless file transmitter exclusively for the EOS-1D Mark IV Digital SLR camera. The WFT-E2 II A wireless transmitter is an extremely small and versatile device that offers professional photographers a wide range of digital connectivity options including IEEE802.11a/b/g and Ethernet, ideal for commercial and studio work. In addition to adding the ability to connect to wireless networks over 802.11a, the new WFT-E2 II A adds a wealth of new professional features to the photographer’s tool kit. The new Camera Linking feature allows a single photographer to simultaneously fire up to 10 cameras remotely; and the updated WFT Server mode lets you remotely use Live View, control settings, and fire the EOS-1D Mark IV over the internet from anywhere in the world using a standard Web browser or many Web-enabled smart phones. Additionally, geotagging is now possible via Bluetooth, using compatible GPS devices to append coordinate data to the images.

The Canon EOS-1D Mark IV Digital SLR camera is scheduled to be delivered to U.S. dealers in late December, and will be sold in a body-only configuration at an estimated retail price of $4,999.00. Final pricing and availability for the Canon WFT-E2 II A wireless file transmitter will be available later this year.

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Staff Posted: Oct 21, 2009 0 comments

In 1939, Ken Becker opened Calumet in Chicago as a storefront specializing in sporting goods that also sold some cameras. Calumet's destiny was shaped by a seemingly minor event. One day, a customer traded a metal-bending hand brake for a Deardorff camera. Becker seized the opportunity to use the hand brake to manufacture stainless-steel developing trays for local photo labs and photographers. The trays caught on,and this new manufacturing side of the business grew to include tanks, sinks and print washers.

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Posted: Oct 19, 2009 0 comments

Nikon Inc. announced the FX-format D3S D-SLR. The D3S enables not only new opportunities in low-light photography, but also provides photographers with added shutter speed and aperture freedom with a base ISO sensitivity range from ISO 200 to a remarkable 12,800.  Additionally, expanded ISO equivalent settings up to a staggering 102,400 are available, enabling photographers to create images previously thought impossible.

The Nikon D3S utilizes a newly designed, Nikon original 12.1-megapixel FX-format CMOS sensor that also integrates its amazing low-light ability to High Definition (HD) video, creating a uniquely capable multi-media tool to meet the needs of a changing imaging landscape.

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Staff Posted: Oct 19, 2009 0 comments

Fatima NeJame, president and chief executive officer of the world renowned Palm Beach Photographic Centre (PBPC), today announced that the nonprofit organization's inaugural Grand Opening Exhibition at City Center will be: Celebrating US! Photographs from Presidential Inaugurations & Historic White House Moments.

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Staff Posted: Oct 19, 2009 0 comments

Hoodman’s one-size-fits-all sunshade for MacBooks provides glare-free viewing in the great outdoors. HoodMAC fits 17 inch MacBooks and is “worn” by your MacBook just like a hat (spring tension in the HoodMAC keeps it securely in place). With the help of 3 sets of snaps, you can cinch the HoodMAC down for a great fit on both 15 inch Mac-Books and 13 inch MacBooks. HoodMAC pops into shape ready to mount when released from its travel bag with no assembly required.

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Staff Posted: Oct 16, 2009 0 comments

Nikon Inc. has introduced four new COOLPIX Style Series compact digital cameras.  The COOLPIX S70 features an enhanced interface and organic light-emitting diode (OLED) display technology for a new user experience, housed in a stylish, camera body.  The COOLPIX S1000pj features the world’s first built-in projector, which enables consumers to share their images and videos in an all-new fun way.  Additionally, the COOLPIX S640 and COOLPIX S570, leaders in speed and affordability, respectively, complete the new smarter, cooler, simpler COOLPIX line.

The Nikon COOLPIX cameras incorporate Nikon’s world-class NIKKOR lenses. A new enhancement to Nikon’s Smart Portrait System helps create beautiful portraits and includes an all new Skin Softening feature designed to both smooth and even skin tones. Other COOLPIX features include Vibration Reduction (VR) Image Stabilization, minimizing blur that may appear in pictures, even in low-light or unsteady conditions; and Scene Auto Selector, which automatically recognizes the shooting situation and adjusts camera settings accordingly.

Built on the success of Nikon’s previous touch-screen models, COOLPIX S70 features Nikon’s newly developed 3.5-inch Clear Color Display and a new generation of touch-screen controls that offer an enhanced shooting and playback experience.  In addition to its photographic technology and stylish dual-texture design, the S70 captures stunning HD-video at 1280x720 pixels (720p).

New to the COOLPIX line, OLED technology offers the benefits of vivid color reproduction, sharp contrast and the absence of afterimages.  The capacitive touch-screen provides an immediate response at the lightest touch of the display for a fun and intuitive feel to every camera operation. The COOLPIX S70 features 12.1 megapixels; a 5x wide angle zoom NIKKOR lens; ISO 6400, 5-way VR Image Stabilization System, Subject Tracking, Scene Auto Selector Mode, Nikon’s Smart Portrait System and an ultra-stylish design. 

The S70 will be available in September 2009 for $399.95 MSRP in a choice of colors and textures including Red & Red, Champagne & Beige, Black & Black, or Champagne & Light Brown. 

Providing consumers with new exciting ways to share images, the COOLPIX S1000pj transforms photo-sharing into a multimedia experience. With the touch of a button, users can project images and videos as large as 40 inches, and with the camera’s unique slideshow function, playback pictures with music, effects and creative transitions. Additional features of the S1000pj include: 12.1 megapixels; a 5x Wide Angle Zoom-NIKKOR Glass Lens; ISO from 64-6400; a 2.7-inch Wide Angle LCD display; 5-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and movie mode.

The COOLPIX S1000pj will be available in Matte Black, in September 2009, for $429.95 MSRP.

The new COOLPIX S640 is Nikon’s performance leader in the S-Series lineup. High performance features include ultra-fast auto-focus, the fastest start up time in its class** of a mere 0.7 seconds and short shutter release time lag.  Additional features of the S640 include: a slim, stylish all metal body; 12.2 megapixels; a 5x Wide Angle NIKKOR lens; ISO from 100-6400 at full resolution; a 2.7-inch Clear Color LCD display; 4-way VR Image Stabilization System; Subject Tracking;  Scene Auto Selector Mode; Nikon’s Smart Portrait System and movie mode.

The COOLPIX S640 will be available in September 2009 for $249.95 MSRP and will be offered in various colors including: Calm Black, Velour Red, Precious Pink, and Pearl White.

The new COOLPIX S570 is ideal for entry-level consumers looking for a carefree shooting experience.  The S570 features 12.0 megapixels; a 5x Wide Angle Zoom-NIKKOR Glass Lens; ISO 3200 at full resolution, a bright 2.7-inch LCD Display; 4-way VR Image Stabilization System; Scene Auto Selector Mode; Nikon’s Smart Portrait System and movie mode.

The COOLPIX S570 will be available in September 2009, for $199.95 MSRP and will be offered in various colors including Black, Red, Blue, and Pink.

http://www.nikonusa.com

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Staff Posted: Oct 16, 2009 0 comments

Datacolor, a global leader in digital color management technology, has brightened the lives of children in Chile with the production and sale of the photography book, "Colors of My Life."  Proceeds from the book will benefit Hope for Children, a Chile-based charity dedicated to improving the lives of underprivileged children throughout the country.

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Posted: Oct 14, 2009 0 comments

Nikon Inc. announced the D3000 digital SLR camera, a compact D-SLR with a 10.2-megapixel sensor. The camera features the new Guide Mode, which lends a smart helping hand to new D-SLR users, and an extensive Retouch Menu, enabling consumers to edit photos, even without a computer. The D3000, which offers an 11-point autofocus system, also leverages proven Nikon D-SLR technologies, including the exclusive EXPEED image processing, Active D-Lighting system and 3D Color Matrix Metering II, enabling entry-level D-SLR shooters to take stunning pictures.

The D3000 includes the all-new Guide Mode with an easy-to-use interface to help new photographers build confidence in using a D-SLR with step-by-step instruction and inspiration. The Guide Mode, easily accessed by the Mode dial on the top of the camera, displays a variety of shooting situations via the LCD screen, indicating the most appropriate settings for a particular scenario. Users can also see sample photos on the LCD screen, which illustrate the effects of different photo-taking techniques. The Guide Mode also helps users easily review, organize and delete images.

With elegant ergonomics, softly rounded corners, and a comfortable grip, the D3000 packs powerful technology into a compact form factor. Though the D3000 is tiny when compared to professional D-SLR cameras, it boasts a large, bright three-inch 230,000-dot LCD screen, and now features an easier-to-read font size, 20 percent larger than in previous Nikon D-SLRs.

Quick performance and response are at the core of the D3000’s design and its 11-point Multi-CAM 1000 autofocus system makes it easy to find and focus on a subject. Also, the D3000 offers split-second shutter response, eliminating the frustration of shutter lag, as well as the ability to capture images up to three frames per second, allowing users capture every moment. Users can enjoy the benefits of Nikon’s advanced 3D Subject Tracking, which continuously focuses on a fast moving subject throughout the frame.

The D3000 provides multiple ways for users to engage with their pictures, post capture. It uses Nikon’s extensive in-camera Retouch Menu, which allows users to easily apply a variety of fun and dramatic effects to their images even when away from a computer. The D3000 introduces a new Miniature effect, which changes the appearance of distant subjects to look like close-ups of miniature models. The D3000 also inherits the Soft Filter and Color Outline Retouch options from the D5000, allowing users to express their photography in a new and artistic way. As with all Nikon D-SLRs, the camera creates the new retouched image, while preserving the original.

For users who want to take their creativity to the next level, the D3000 also includes the ability to capture images in the NEF (RAW) format, in addition to traditional JPEG. Images captured with D3000 in the NEF (RAW) format include a greater amount of image data, which in turn, affords finer image control and higher uncompressed lossless image quality. With NEF (RAW) images, users can fine-tune the appearance of an image with simple adjustments to things like exposure, color saturation, brightness, and overall tone – especially in the post-production process. Users can use Capture NX 2, Nikon’s powerful image editing software, to achieve these desired effects.

Nikon extends the creativity with Stop-Motion Movie Mode. With this mode, users can choose a collection of images within the D3000’s Retouch Menu, and the camera then compiles and stitches them into a fun and creative video file.

The D3000 leverages proven Nikon technologies to create the most positive picture taking experience for consumers. The D3000 delivers highly detailed images with vibrant color reproduction and low noise across a broad ISO range, due to its 10.2-megapixel CCD image sensor coupled with Nikon’s exclusive EXPEED image processing system. The D3000’s normal ISO range extends from ISO 100 to 1600, allowing for low light versatility. Additionally, the D3000’s ISO range can expand to a Hi-1 setting of ISO 3200, furthering the opportunities for shots that other cameras miss.

The D3000 also makes use of Nikon’s Active D-Lighting system, which automatically compensates to reveal veiled details in shadows and highlights in high-contrast situations. For instance, when selected, Nikon’s Active D-Lighting can improve the appearance of fine detail in a person’s face that was previously hidden in dark shadows or bring out the highlights in a beautifully backlit landscape.

Nikon’s exclusive 3D Color Matrix Metering II, in conjunction with the EXPEED image processing system, contributes to the D3000’s ability to capture breathtaking images by instantly evaluating the exposure elements of each scene and comparing it to an onboard database of information from more than 30,000 images. These split-second calculations allow the D3000 to ensure beautiful exposures—even when conditions are extreme.

The D3000 also incorporates Nikon’s Integrated Dust Reduction System, which offers a comprehensive solution that combats the accumulation of image-degrading dust from the camera’s image sensor. The system not only utilizes an active sensor cleaning function that activates whenever the camera is turned on or off, but also the Airflow Control System to redirect dust particles, limiting their ability to reach the sensor.

Photographers and enthusiasts alike can also appreciate the D3000’s system expandability, as the camera can work in conjunction with a variety of Nikon accessories, including a broad assortment of legendary NIKKOR AF-S interchangeable lenses. While the D3000 offers a versatile built-in flash, the camera is also compatible with Nikon’s Creative Lighting System and capable of Advanced Wireless Lighting when using the SB-900 Speedlight or the SU-800 Wireless Commander.

The D3000’s design also supports Eye-Fi memory card functionality, enabling the convenient wireless transfer of images from the D3000 to a computer, when using Eye-Fi memory cards.* Additionally, photos can be securely written to readily available SD cards, high-capacity SDHC cards and Eye-Fi memory cards, offering users a range of data storage options.

Price and Availability
The D3000 outfit, including the versatile AF-S NIKKOR 18-55mm f/3.5-5.6G VR image stabilization lens, is scheduled to be available at Nikon Authorized dealers beginning in late August 2009 at an estimated selling price of $599.95. For more information, please visit www.nikonusa.com.

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Staff Posted: Oct 14, 2009 0 comments

Panasonic announced the new LUMIX DMC-FZ35, a digital camera featuring AVCHD Lite, High Definition (HD) video recording capability, combined with a powerful 27mm wide-angle, 18x optical zoom LEICA DC lens. A successor to the popular FZ28, the FZ35 packs enhanced creative features combined with the power to shoot HD videos, including motion zoom capabilities to take full advantage of the 18x zoom.  The operational layout of the FZ35 includes a dedicated video record button, making it a true hybrid – a single model that performs seamlessly at capturing both still and motion images – while still providing smooth and easy operation in either mode.

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