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Press Release Posted: Mar 05, 2012 1 comments
Quantum’s Omicron Flash/Video Ring Light utilizes 80 LED lamps – with a new twist. Omicron is the first “Chromatically Correct” LED light for photo, video and HDSLR video. White-only LED sources leave spectral gaps compared to traditional and natural light sources. Quantum has critically filled in those gaps with compensating colored LEDs to provide the most natural light spectrum. Furthermore, thanks to the ring design, the colored shadows of other compensated LED light sources are eliminated.
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Press Release Posted: Mar 02, 2012 1 comments
After two years of planning HTV will launch on February 2 offering viewers a range of channel options, including education and training videos, product information, global news and events plus peer videos submitted by Hasselblad photographers worldwide.

Chris Russell-Fish, Hasselblad’s Global Sales and Marketing Director said: “This is a very exciting project for us, our customers and trade partners like broncolor, Epson and SanDisk”.

“We are working with award-winning digital specialists Skylab to produce a comprehensive standalone platform – primarily an education and research tool of ‘all things Hasselblad’. It will be easy to use but with all the appropriate functionality, including options to download PDF information photographers may find useful after browsing a particular video.”

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Press Release Posted: Mar 01, 2012 1 comments
Lensbaby announced the addition of its new macro photography accessories for its lens bodies and optics, the Lensbaby Macro Converters. These Macro Converters help Lensbaby photographers create close-up, dreamy and artistic photos while blurring out distracting elements.
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Press Release Posted: Feb 29, 2012 1 comments
Ricoh Co., Ltd. announced the development and release of RICOH LENS A16 24-85mm F3.5-5.5, the fifth camera unit in the GXR interchangeable unit camera system.

First introduced in December 2009, the GXR is a revolutionary interchangeable unit camera system in which lenses can be changed by mounting camera units that integrate lens, image sensor, and image processing engine into a single unit.

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Press Release Posted: Feb 28, 2012 1 comments
Shoichiro Takeda contributed this article from Tokyo, Japan

CP+ 2012—the Camera & Photo Imaging Show--opened on February 9 and ran through the 12th in Yokohama, Japan. There were 65,120 visitors. Following are some news highlights from the show.

No More “Mirrorless”

On 9 February 2012, Mr. Makoto Kimura, The Representative Director of CIPA, announced at the opening speech that: “We will no longer use the nomenclature (mirrorless camera). Instead, we will adopt ‘non-reflex camera’ for this category”.

CIPA used to divide digital cameras into two categories, “fixed lens camera” and “interchangeable lens camera”, the latter being further divided into two subcategories, “single lens reflex camera” and “mirrorless camera”. From now on, the latter of these two subcategories will be changed to “non-reflex camera”. Mr. Kimura added that CIPA will not force the members to use this new terminology, but will leave it to the discretion of individual member companies as to which terminology to use. He has stressed that this new terminology was coined for the use in the statistics that CIPA will publicise, and merely as an antonym of the single lens reflex camera.

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Press Release Posted: Feb 27, 2012 1 comments
The AirBox is the first wind-resistant softbox, utilizing wind tunnel technology with light dispersion technology, giving the photographic industry the first wind resistant light modifier on the market.

The internal air flow system guides the air through the box - the open holes in the front allow air to flow through the softbox. Users can regulate air flow by opening and closing the air vents on the side of the softbox as needed. As you open the vents, you are also regulating the light value of the softbox. The inner air flow baffle helps provide light dispersion throughout the box. Remove the inner baffle and create a hot spot with a vignette.

C.A. Boylan Posted: Feb 24, 2012 Published: Jan 01, 2012 0 comments

Nik Software Color Efex Pro 4 This is the latest version of Nik’s popular digital photographic filters for image retouching and enhancement. Color Efex Pro 4 is easy to use and offers a new generation of technologies and features that help you to create stunning effects. It has stackable filter combinations, visual presets, filter recipes, and new filters such as Detail Extractor, Vintage Film Efex, and Image Borders. The software also includes a History Browser, improvements to imaging algorithms, greater performance, and enhanced usability. The Color Efex Pro 4 Complete Edition contains 54 filters for a suggested retail price of $199.95. The Select Edition contains 25 filters for $99.95. You may also upgrade to the Complete Edition from any edition of Versions 2.0 or 3.0 for $99.95.

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Press Release Posted: Feb 24, 2012 2 comments
Apple’s iPhone has become the most ubiquitous camera on Earth, and Adorama aims to make it a better one with its new online iPhoneography shop. Created by the nation’s most advanced photo and electronics retailer, the iPhone Toolshed offers an exclusive selection of some of the best accessories for picture-taking with the phenomenal iPhone. Clear, lighthearted explanations of each product’s benefits accompany links to the Adorama product page where the item can be purchased—at a price that can’t be matched by other dealers.
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Press Release Posted: Feb 23, 2012 1 comments
World-class nature / wildlife photographer Scott Mead will conduct his annual "Day with the Whales" workshop on the island of Maui, Hawaii on March 3. The one-day workshop begins with classroom instruction where attendees will learn how to properly setup and protect their camera gear for the prevailing conditions on the water, gain some insight to the history of whaling in Hawaii, and learn a series of tips and tricks for capturing amazing images of these magnificent creatures. Last year, workshop attendees encountered a female with her calf, and a competition pod of no less than 13 whales. Photographers can register for the workshop here. The total cost of the workshop is $250.
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Press Release Posted: Feb 22, 2012 1 comments
Fashion-conscious photography lovers can now have the best of both worlds with the innovative new DSLR divider insert created for select bags in the stylish E-GO Collection from Jill-e Designs, the leading maker of head-turning, protective camera & career bags for today’s tech-savvy, on-the-go lifestyle.
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Press Release Posted: Feb 21, 2012 1 comments
Monte Zucker Photographic Education is proud to announce its Spring 2012 How To Photograph Everyone Tour! The tour features Clay Blackmore and spans 30 cities with a total of 49 appearances. Clay will be doing a seminar in each city and will also be doing a full-day workshop in 19 cities. Each stop is an opportunity to learn the tips, tricks, and secrets of portraiture and wedding photography.
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Press Release Posted: Feb 17, 2012 1 comments
Nikon Inc. introduced the new COOLPIX P510 with a 42x optical Zoom-NIKKOR ED glass lens, from a wide 24mm to an amazing 1,000mm focal range. The P510 features advanced optical Vibration Reduction (VR) image stabilization, which ensures that the photographer captures their intended subject with exceptional image quality. With this kind of extreme focal length, the need for superior image stabilization becomes essential for photos and HD video. Photographers are given increased stability with the additional zoom control located on the side of the lens barrel. To further enhance image quality and help combat challenging low-light conditions, the COOLPIX P510 includes an advanced 16.1-megapixel BSI CMOS sensor. Utilizing the high-speed continuous shooting performance (capture five images at full resolution in approximately one second) of the CMOS sensor and fast autofocus (AF), the COOLPIX P510 makes it possible to capture even the most spontaneous moments.
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Press Release Posted: Feb 16, 2012 2 comments
Panasonic has introduced the LUMIX DMC-ZS20, the world’s slimmest digital camera with a 20x optical zoom lens. With a powerful zoom, a 24mm ultra wide-angle LEICA DC VARIO-ELMAR lens and the ability to shoot full-High Defintion (HD), the new LUMIX ZS20 builds on the series’ success as an extremely versatile point-and-shoot model. With a newly-redesigned lens system, the LUMIX ZS20 features a new mechanical structure and optical system to further improve image quality and with Nano Surface Coating technology, the LUMIX ZS20 offers stunning image clarity with minimized ghosting and flare.
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Press Release Posted: Feb 15, 2012 1 comments
Photogenic Professional Lighting announces the launch of the PL5R-FRES Fresnel Modifier, a 5-inch vented conical reflector with Fresnel Glass lens and two-panel barn doors. 

The PL5R-FRES is designed for glamour and product photography and produces a crisp beam of light with defined soft shadow edges, creating smooth even-coverage. The removable Fresnel Glass is constructed as an optical spotlight with a well-designed circle border that fades outwards from the center, producing a flood-style beam. Additionally, the lens’ satin-anodized reflective surface allows the light transition to create beautiful skin tones, as well as sharp details.

Joe Farace Posted: Feb 14, 2012 Published: Jan 01, 2012 2 comments

The half-frame 35mm Olympus Pen F was introduced in 1963 and featured none other than the late W. Eugene Smith, cigarette dangling from his lips, in magazine ads of the time. Its latest digital incarnation, the E-P3, is built using the Micro Four Thirds system that unlike the Pen F is not half-frame and uses the same chip size (17.3x13mm) as the standard Four Thirds system. Like the original Pen F, it’s an extremely sophisticated camera wrapped in a compact, interchangeable lens body that delivers SLR performance and lots more. The E-P3 is the flagship of the Olympus Micro Four Thirds system and part of a family of compact cameras that includes the E-PL3, E-PM1 a.k.a. Mini, new lenses, and a clever little wireless speedlight.

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