Shutterbug Staff

Adobe Systems Incorporated (Nasdaq:ADBE) today announced its call for entries
to the seventh annual Adobe Design Achievement Awards (ADAA). The program honors
and recognizes the most talented and promising student designers, photographers,
illustrators, animators and digital filmmakers from the world's top design,
film, interactive and Web higher education programs. This year, the competition
will accept entries from 30 participating countries.

Now in its seventh year, this world leading design competition has been expanded
to include more students from across the globe by adding Croatia, Czech Republic,
Hungary, India, Mexico, Portugal, Spain and Turkey. These students are invited
to join students from Australia, Austria, Belgium, Canada, China, Denmark, Finland,
France, Germany, Ireland, Italy, Japan, Korea, Netherlands, New Zealand, Norway,
Singapore, South Africa, Sweden, Switzerland, Taiwan, United Kingdom, and the
United States in submitting projects. The nine submission categories include:
animation, digital illustration, digital photography, interactive and Web design,
live action, motion graphics, environmental graphics and packaging, multiple page
print design, and single page print design.

The designers of the 2007 ADAA marketing campaign were a collaboration of winners
and finalists from the 2006 competition. A team of seven submitted the unique
concept "Going Places," which reflects their personal experiences
of the ADAA program. The "Going Places" design will appear on all
ADAA collateral, including competition posters, postcards, and advertisements.

Also new this year, Adobe will be accepting submissions online through April 27,
2007. Entries will be judged digitally in May and semifinalists will be asked
to mail in their entries for the final phase of judging. Students must submit
projects based on the use of Adobe design environments, such as Adobe Creative
Suite, Adobe Production Studio, and Macromedia Studio. Projects are reviewed and
scored by an independent panel of six distinguished judges, including Carole Guevin,
publisher of Netdiver.com; Jan Wilker, co-founder of karlssonwilker inc.; Armin
Vit, founder of UnderConsideration; Sande Scoredos, executive director of Sony
Pictures Imageworks; Andrew Lin, vice president at Paramount Vantage; and Gaby
Brink, co-founder of Templin Brink Design.

Judges will select the winners and finalists, based on originality and effectiveness
in communicating project objectives. Finalists will receive a trip to San Francisco
to participate in the awards ceremony, and an opportunity to showcase their work.
Finalists will also receive a selection of Adobe software products, meet with
leading industry professionals during studio tours, and have the opportunity to
participate in internships such as the 2007 SIGGRAPH Guerilla Studios. Award winners
will be announced at the awards ceremony on August 2, 2007 at the DeYoung Museum
in San Francisco. Each winning entry will receive a US$5,000 cash prize.

Corporate sponsors of this year's competition include Xerox Corporation
for print communications and Toppan Printing Co., America Inc. for printing services.

For additional information about the 2007 Adobe Design Achievement Awards or to
submit an entry, visit www.adobe.com/go/adaa.