Jay McCabe

"With the alternative processes, you can see someone's hand at work. It's a very personal way of creating a photograph."

Most of us are finding more of everything thanks to digital imaging technology, but for some photographers, the essentials are getting scarce. Jill Enfield, for example, for whom it's not a question of cameras--she uses...

The difference is not always skill. Success as a pro shooter takes talent, but, as Rosanne Pennella says, "there are many excellent photographers who cannot make a name for themselves because they cannot figure out how to market themselves and project mastery of their careers."

Eleven years ago Rosanne was an attorney whose first love was not the law.

It starts with the website, which is a key element in wedding photographer John Solano's business. John's goal is to be pre-sold before the client even meets him. "The ideal is that I don't have to show them a picture," John says. "I do that, of course, but the work kind of sells itself, and if they've seen it already, the selling is...

"If you define your creativity by what the market wants, you're dead before you start."

When James Balog traveled to Banda Aceh, Indonesia, in January, he knew there was little chance of his photographs being picked up by newspapers or magazines. The tsunami, which struck the region on December 26, had been well covered by the media. But as a photographer...