For photographers, finding
new ideas for self-promotion is an ongoing business issue. In today's
competitive marketplace, you have to maintain a balance between what creative
ideas you plan and what you can really accomplish. To help you evaluate...
As many commercial photographers
will tell you, it has not been such a great year for business. Though
the consumer (wedding/portrait) shooter seems to be still building sales
and finding new clients, the commercial shooters have been looking for...
In the competitive business
of consumer photography, selling your personal style has always been the
way to improve sales and go to a higher level of pricing and clientele
for weddings and portraits. I get asked about this topic of "personal
st...
I really never know what to expect when I'm taking one of my classes on a field trip. I do know that I will be using the same portrait techniques outdoors that I use when I'm in a studio environment. I also know that the outdoor settings offer many more challenges and...
You are in the business of
photography to make money but often photographers do not know how to manage
their business to make a profit--or even where profit comes from! To help
you better manage your business to make a profit, we interviewedTom...
If all the trends and innovations
in the marketing and business of photography, one of the most exciting
is e-mail marketing. This can be considered as a supplement to your advertising
and direct mail and is a great way to reach current and prospectivec...
I am always asked these
same questions in my self-promotion seminars. Why is there a long-standing
prejudice against hiring a photographer who is also the writer of the
story? Is digital capture expected now for the photojournalist? How do
you...