Mamiya has introduced the new Mamiya Sekor Macro MF 120mm f/4 D Lens -- successor
to the popular Mamiya Macro MF 120mm f/4 Lens.
"The Mamiya 120mm f/4 macro lens is one of the sharpest lenses available
today," said Jeff Karp, Mamiya Product Marketing Manager, "and it
has already been critically corrected for digital imaging. But it needed an upgrade
to be fully compatible with the latest cameras, software and digital backs."
The primary upgrade of the new lens is related to digital communication with the
camera. Data transfer is now controlled by a 16-bit CPU instead of the previous
4-bit CPU.
The advantages of the new CPU are:
Rewritability: The new 16-bit CPU is rewritable and can be overwritten
with firmware upgrades that would be required for compatibility with future cameras
and digital backs.
Finer Lens Correction: Thanks to the bigger capacity of the CPU,
the new lens has more lens data. It is possible to apply finer lens-characteristic
corrections when using Mamiya's Digital Photostudio¨ software.
Fast, Reliable Communication: The new CPU enables faster and more reliable communication
with the camera body.
As its name suggests, the new D-series lens shows its true capabilities when shooting
with the Mamiya ZD Digital back and other high-end digital backs. However, it
is designed to be equally at home with film backs.
The new Mamiya Sekor Macro MF 120mm f/4 D Lens is compatible with the Mamiya 645AFD
ll camera and is available for immediate delivery.
Sony's new Cyber-shot DSC-W300 digital camera integrates an ultra-high
13.6-megapixel CCD imager along with a Carl Zeiss Vario-Tessar 3x optical zoom
lens, a 2.7-inch LCD screen and an eye-level viewfinder in a compact size. With
its ultra-hard titanium coating, the W300 camera newly features an "extra
high-speed" burst mode that can shoot three-megapixel photos at five frames
per second, ideal for fast-action shooting of sports, pets or children.
In addition to the blur-reducing effects of Super SteadyShot optical image stabilization,
the camera also has a new "extra high sensitivity" mode (up to ISO
6400 in this mode only) to help minimize blurry photos when shooting in challenging
lighting conditions, such as indoors or at twilight, even without a flash.
Noise reduction is now a user-selectable option, with high, low and standard
settings, for greater control over the final look of images. For example, a
low setting can help reduce noise without sacrificing resolution, making it
ideal for landscapes and detailed subjects.
As the top-of-the-line model in the series, the W300 camera integrates the latest
"intelligent" features. Sony's Smile Shutter technology prioritizes
the faces of children or adults so that the camera takes the photo at the moment
the intended subject smiles. Improved face detection technology can also prioritize
child or adult faces as the basis for the camera to apply focus, exposure, white
balance and flash color controls for up to eight faces in the camera's
frame.
The model's intelligent scene recognition technology automatically can
detect five different types of scenes and optimize the camera settings for those
conditions for a better photo. And advanced mode can take two shots almost immediately
-- one with standard automatic settings and the other with optimized settings.
The W300 model has a number of features to maximize picture quality. Among them
are five color modes, including "real" for less in-camera processing
and more faithful color reproduction; 12 scene selection modes with a new "underwater"
mode that adjusts white balance for more natural-looking photos; Sony's
new D-Range Optimizer Plus that process picture to improve detail in photos
with harsh highlights or dark shadows; and an improved auto focus system that
includes macro ranges.
Viewing and image management has also been enhanced with helpful date and calendar
views, in-camera search by face or date, slide show with longer music files,
and high-definition component output for viewing photos on a compatible HDTV
set.
The DSC-W300 camera and optional accessories will be available in May for about
$350. All can be purchased online at sonystyle.com, at Sony Style retail stores
(www.sonystyle.com/retail),
at military base exchanges and at authorized dealers nationwide.
The League of Creative Infrared Photographers (www.irleague.com)
was officially formed in January 2008. It was established to promote the joy,
excitement, and creativity of infrared photography from in-camera capture to
enhancing images in the digital darkroom.
Phase One has announced the availability of Capture One 4, the next generation
of the world's first RAW workflow software. Built on a new architecture,
the successor to Phase One's entry-level Capture One LE is said to offer
photographers -- pros and enthusiasts alike -- a RAW workflow solution
for superior image quality.
LiveBooks, Inc. announced it has consolidated its liveBooks|edu product offerings
to a single premium product for students and instructors at an annual subscription
price of $99, including the annual hosting fee. The revised liveBooks|edu product
consists of two parts: a templated Flash website and a sophisticated online
admin tool known as the editSuite. With the new, expanded features of the editSuite
tool -- a transition picker, PDF downloads from the editSuite and a loading
page graphic -- students can more effectively present their brand online,
keep their website content current and gain firsthand experience of the same
tool used by leading industry pros. Using liveBooks|edu, students and faculty
can quickly create and launch a professionally presented online portfolio website.
HP has unveiled the Photosmart Pro B8850 Photo Printer, rounding out the company's
growing portfolio of printing solutions for the advanced amateur market.
The HP Photosmart Pro B8850 Photo Printer contains several color management
advancements that simplify the printing experience. The printer is seamlessly
integrated with Adobe Photoshop¨ CS3, enabling users to print directly from
their preferred workflow. The choice is then automatically synchronized with
the color management setting, eliminating issues associated with "double
color management." This technology also is available in a free software
download.
Mamiya has announced the release of an IR Photo filter for the Mamiya ZD Digital
back. "Today's CCD sensors are highly sensitive to infrared light,"
said Jeff Karp, Mamiya Product Marketing Manager, "and the IR Cut filter
built into cameras reduces infrared light transmission. The result is more accurate
and natural color. The IR Cut filter, however, makes infrared photography impossible.
In response to the large number of requests from infrared photographers, especially
with the scarcity of infrared film, this filter was created."
Mamiya developed the IR Photo Filter for use on the Mamiya ZD Digital Back. The
IR Photo Filter YD401 (which replaces the standard IR Cut Filter) is a clear filter
that allows the transmission of infrared light as well as visible light rays.
"Unlike specialized IR cameras or modified systems," states Karp,
"the Mamiya ZD Digital Back can be transformed from standard digital to
IR digital, simply by changing the user-replaceable sensor filters." Photographers
will need to add an infrared filter (89B or 87) on the front of the lens to produce
typical infrared images with dramatic dark skies, glowing greens and "magical"
skin tones. It is available mid-January 2008.
onOne Software, Inc. has announced the technology acquisition of Liquid Resize,
which introduces a ground-breaking new way to resize images using a technique
known as "seam carving" to reduce the distortion that typically occurs
when manipulating the aspect ratio of an image.
Liquid Resize, a "content aware" image resizing application, was originally
developed by the Vienna, Austria based husband-wife team of Ramin Sabet and Irmgard
Sabet-Wasinger and is based on the work of Shai Avidan and Ariel Shamir that made
its first appearance in a video (http://www.youtube.com/watch?v=qadw0BRKeMk)
released at Siggraph 2007.
...
ExpressDigital has announced the next generation of its powerful workflow software,
Darkroom v8.9, designed to help photographers make more money in their business.
These new features are said to reflect the ever-changing photography landscape,
including fast digital output, enhanced wireless support, advanced greenscreen
and more. Darkroom v8.9 cuts photographer screen time by streamlining new digital
delivery options into an intuitive wizard system that allows digital files to
be as easy to sell as the print. Darkroom photographers can quickly save photos,
at a user-set resolution, to a CD, DVD, or memory card. Not only can Darkroom
users create digital photo products for their customer, photographers can create
interactive slideshows as either a product or sales pitch. The slideshows are
distributed by CD/DVD, email or an online posting. Photographers can also access
the tools to make products, such as custom photo albums, with the fully integrated
PDF printing feature. This universal file format allows photographers to submit
a custom photo book project to their favorite professional printing lab.
Darkroom v8.9 took the recent advances in wireless technology to a new level with
its integrated internal FTP server. This finely tuned system makes using a wireless
camera easier than ever before. With its integrated FTP server, photographers
can expect quick setup and seamless support. Photographers who prefer to use a
Hotfolder will also see vast improvements in speed and efficiency. The enhanced
wireless support in Darkroom provides new workflow opportunities for all industry
photographers.
Darkroom v8.9 provides new state-of-the-art chroma-key algorithms that are smarter
and more accurate than ever before. The expanded drop-out adjustment tools give
photographers more precise advanced control, while easy-to-use presets allow for
a fast and efficient greenscreen workflow.
ExpressDigital Darkroom v8.9 is immediately available for purchase. The retail
prices are as follows: Darkroom Core Edition - $495, Darkroom Professional Edition
- $1395, Darkroom Assembly Edition (Plus 6 hours phone training) - $2995, Darkroom
Assembly Edition (Plus 2 days on-site training) - $4395. Upgrade pricing is also
available.
Olympus has announced the extremely portable E-420. Weighing 380 grams (13.4
ounces), the E-420 is 20 to 40 percent lighter than competing DSLRs. This lightweight
10-megapixel DSLR offers a 2.7-inch LCD and fast On-Screen Autofocus, Face Detection,
Shadow Adjustment Technology and Perfect Shot Preview to get the most out of
the Live View experience.