Shutterbug Staff

The new Olympus SP-550 UZ Ultra Zoom has an 18x optical zoom lens (28-504mm
equivalent in 35mm photography), which gives users the ability to shoot telephoto,
wide-angle and macro (as close as 1cm) all in one. The camera's full manual
exposure control provides professionals and photo-enthusiasts with unlimited
creativity, while its automatic settings and Built-in Help Guides will put novice
users at ease.

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Olympus has introduced two new SP-series digital cameras, the 7.0-megapixel
SP-310 and the 8.0-megapixel SP-350. Both cameras offer the option of either
manual settings for creative control or 30 selectable shooting modes, along
with optional add-on accessory lenses, an optional underwater housing, and a
large, easy-to-view 2.5-inch premium size LCD.

...

The new Olympus Stylus 800 offers an array of innovative technologies: Bright
Capture Technology for low-light photography; a HyperCrystal LCD for high-contrast
viewing; metal, all-weather construction for protection against the elements;
manual exposure and aperture settings for creative control and versatility;
as well as an 8.0-megapixel image sensor.
...

The new PT-E03 housing is made specifically for Olympus' EVOLT E-410 D-SLR
camera. The E-410's housing is compatible with many of the Olympus Zuiko
Digital-Specific lenses and their respective underwater lens ports.



The new PPO-E05 underwater lens port is designed for the lightweight 14-42mm Zuiko
Digital-Specific lens, which is the perfect complement to the portable E-410 and
its underwater housing when diving. The versatile 14-42mm lens offers the most
common focal lengths, including wide angle and close focusing, making it an essential
tool for those recreational divers who want to capture images of their explorations.
Additionally, all other Olympus PPO Series underwater lens ports (including macro)
are compatible with Olympus' E-Series underwater housings.



New underwater housings have been created specifically for Olympus' recently
announced point-and-shoot cameras, including the SP-550 UZ, Stylus 770 SW, Stylus
760 and FE-230. These cameras also offer underwater scene modes.



For the first time, Olympus is offering an underwater flash (UFL-1) for use with
all new SP and Stylus camera housings introduced in 2007 as well as a majority
of its pre-existing digital compact camera housings. The new slave flash requires
no cables.



Other underwater accessories include an adjustable float strap, created specifically
for the Stylus SW Series, which enables the camera to float at the water's
surface and provides surfers, kayakers and other active swimmers with the ability
to strap the camera to their arm, freeing their hands when not taking photos.
The float strap boasts a vibrant red color for high visibility.



New silicone skins are also available for the Stylus 770 SW. While the camera
can reach depths of 10 meters (approximately 33 feet) without a skin or housing,
the silicone skin provides a variety of stylish looks, offers improved handling
in the water and is perfect for avoiding scratches on the camera's body
from rocks or other rough surfaces. The new skins are available in three trendy
colors: orange, blue and clear.



The new Olympus underwater housings and accessories will be available at retailers
in June 2007. The new housings -- both compact and D-SLRs -- are for
use in depths down to 40 meters (approximately 133 feet). Comprehensive information
on the complete family of Olympus' underwater housings and accessories is
available at www.olympusamerica.com/underwater.