Joe Farace

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Joe Farace  |  Jun 25, 2013  |  First Published: May 01, 2013
While it may not be nice to fool Mother Nature, photographers have been doing just that since Elsie Wright and Frances Griffiths photographed the “Cottingley Fairies” in 1917, but a lot has changed since then and we’re now more skeptical of images that appear “shopped.” (Portrait photographers engaged in retouching even before Mathew Brady opened his New York studio in 1844.) To me, part of the fun of photography is enhancing reality, creating images that could be true or might be true in a parallel Fringe-like universe. That’s one of the reasons I like shooting digital infrared images because photography, for me, is all about having fun and if you happen to play a harmless—emphasis on harmless—photographic April Fool’s prank on someone, let’s hope it’s accepted in the spirit of the day.
Joe Farace  |  Apr 05, 2013  |  First Published: Mar 01, 2013
While some people believe the proverb below is really a curse, what’s often overlooked is that it’s part of three such phrases that includes “May you come to the attention of those in authority” and concludes with “May you find what you are looking for.” There is no doubt that we’re living in interesting times, photographically speaking. The paradigm shift that replaced film with silicon continues while spiraling off in different directions with SLRs delivering more megapixels and image quality than the Honda Accord-priced medium format digital backs of a few years ago and small chip interchangeable-lens mirrorless cameras that are more powerful than early digital SLRs. As the point-and-shoot market implodes, being replaced by ever-more competent smartphones, the paradigm shift doesn’t show any signs of abating, but as I’ve said here before, it’s not the tool that makes the image, it’s the photographer.
Joe Farace  |  Sep 27, 2013  |  First Published: Aug 01, 2013
During the year I look at thousands of websites, selecting the ones that eventually appear here, and one of the most problematic design aspects I see is the Contact page. Believe it or not, some websites don’t have one! More than once this year I found a photographer with huge amounts of talent and no way to contact them about appearing in Web Profiles. Some sites have requirements that all data, including a phone number, must be provided before contacting the photographer. If a potential client wants you to have their number, they will call you. I prefer not to have visitors jump through too many hoops to contact me but had to implement an “enter the text” form—Captcha, a free WordPress plug-in—because spam robots overflowed my mailbox. The bottom line is your bottom line and you should make it easy and convenient for clients to contact you.
Joe Farace  |  Dec 24, 2013  |  First Published: Nov 01, 2013

Leaves haven’t started falling on Daisy Hill, but soon will be, and just as quickly the number of leaves needing to be raked reminds me of the thousands, maybe tens of thousands, of websites I’ve looked at and written about for Web Profiles over the years. The best are presented here but there are almost as many—maybe more—near misses that fail to make the grade because they lack focus. Not the pictures, mind you, but the purpose of having a site in the first place. While it may seem obvious to you it may not be to the person who lands on your homepage. Fall is a good time to reappraise and perhaps redesign your site for the New Year, giving it not just a new look but also a new purpose. Set a goal for your site and make sure that everything from the colors used to the words and images that appear go toward achieving that goal.

Joe Farace  |  Mar 04, 2014  |  First Published: Jan 01, 2014
In a previous column I offered a few ideas on creating Contact pages with built-in spam protection. Littleton, Colorado’s Tim Mosholder (www.mountainviewphoto.com) sent me a tip for WordPress users that lets you use an e-mail link that’s impervious to spambots. CryptX (http://wordpress.org/plugins/cryptx) is a free WordPress plug-in that automatically changes all e-mail links on your site’s pages by adding [at] and [dot]. For example, Tim’s e-mail is “info[at]mountainviewphoto[dot]com” and the link works when your clients click on it but spambots won’t see it.
Joe Farace  |  Oct 31, 2012  |  First Published: Sep 01, 2012
This month I am privileged to present four of the best fine art photographers working in the country. Bill Schwab’s introspective classical images made on collodion plates, the sweeping majesty of Michael Kahn’s handmade silver gelatin prints, and Lane Wilson’s lush images show why they are masters of monochrome photography. Even Cole Thompson’s Blog-of-the-Month resonates with expertise and vision that is at once traditional yet as new as a sunrise. Join me as we take a look at their websites and blog, and prepare to be inspired.
Joe Farace  |  Feb 01, 2013  |  First Published: Dec 01, 2012
One of the nicest gifts that anyone can give is a photograph. It can be a portrait of yourself and your loved ones or it can be the gift of a fine art print that you can proudly hang on the wall. Submitted for your approval this month are four photographers whose fine art work spans different genres, but what they have in common is an uncommon vision and a commitment to quality.
Joe Farace  |  Mar 01, 2011

“Fine art and pizza delivery, what we do falls neatly in between!”—David Letterman

Fine art photography has a special place in my heart since I started photographic studies at the Maryland Institute College of Art in Baltimore. Years later when Mary and I opened our Colorado studio its tag line was “for the art of photography,” but I’m not sure how much art we practiced in those early...

Joe Farace  |  Nov 01, 2003

Photographers, as a group, are far from united in their view of the role Adobe Systems' Photoshop plays in the imaging process. Some believe that many of Photoshop's creative tools are designed for "photographers who don't know how to take pictures correctly" or...

Joe Farace  |  Nov 01, 2004

All Photos © 2004, Joe Farace, All Rights Reserved

I never much liked any of Adobe Systems' previous versions of Photoshop Elements. Sure, the program had its place as an $99 alternative for digital imagers on a budget, however, the interface was confusing, trying too hard to be easy to use, and in the process making it more complicated than the...

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