News

Olympus has announced that it is developing a new interchangeable-lens digital SLR (single lens reflex) within the Olympus E-System lineup. This new Four Thirds-compliant camera reinforces the company’s commitment to the standard.

Positioned as a mid-level model, this new digital SLR camera is intended for anyone who wants to express their creativity through photography, whether they are just starting out or are a professional with years of experience behind them. Introduction of the new camera is expected in the first quarter of 2009.

At the last Photokina (September 2006), Olympus declared that the second chapter in the story of the Olympus E-System would begin in 2007. One of the highlights of this chapter was the incorporation of “Full-Time Live View” function as a standard function for the first time in the industry, adding to the excitement already generated by other distinctive features of the E-System such as the “100 percent Digital-Dedicated Design” and “Dust Reduction System.” Currently, the E-System lineup includes popular models such as the E-420 and E-520, as well as the flagship E-3. All of these cameras provide digital SLR users with the high-quality images, superior reliability and exceptional portability they need.

The prototype model displayed at Photokina is being developed as an advanced amateur model that will be positioned between the E-520 and E-3. In terms of quality and performance, however, there is nothing mid-level about this model. It will inherit all the outstanding features of the E-3 such as the high-speed autofocus system using an 11-point full twin-cross sensor and the built-in image stabilization mechanism with a correction effect of up to 5 EV steps1. Other highlights will include a new and updated feature to replace the current splash and dustproof function of the E-3.


With the introduction of this new camera, Olympus will expand its line of Four Thirds System-compliant digital SLR cameras, providing a wider range of choices to a wider range of users from serious amateurs to professionals.

www.olympus.com

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Olympus has announced the extremely portable E-420. Weighing 380 grams (13.4
ounces), the E-420 is 20 to 40 percent lighter than competing DSLRs. This lightweight
10-megapixel DSLR offers a 2.7-inch LCD and fast On-Screen Autofocus, Face Detection,
Shadow Adjustment Technology and Perfect Shot Preview to get the most out of
the Live View experience.

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The new Olympus E-520 digital single lens reflex (DSLR) camera offers Image
Stabilization built into the camera body and Autofocus Live View.

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Olympus
has unveiled its EVOLT E-510, a 10 MP portable digital SLR (single lens reflex)
camera. The E-510 features a Live View LCD to provide users with the freedom
to choose how they compose their shots, using either the LCD or the optical
viewfinder on the back of the camera. The Olympus Live View LCD empowers users
to easily compose their subjects live on the LCD before the shot has been taken.

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Olympus Imaging Corporation (Olympus Imaging) and Matsushita Electric Industrial
Co., Ltd. (Panasonic) today announced joint development of technologies and
devices for the "Micro Four Thirds System standard," a new standard
that extends the benefits of the Four Thirds System standard for interchangeable
lens type digital camera systems by enabling dramatic reductions in size and
weight. Under the terms of an agreement between the two companies, they will
work jointly toward commercial production of significantly lighter and more
compact interchangeable lens type digital camera systems.



Olympus Imaging and Panasonic are expanding the potential of the Four Thirds
System standard even further, enabling the development of radically more compact
and lightweight interchangeable lens type digital camera systems based on the
Micro Four Thirds System standard. Together with the existing range of Four
Thirds System products, the new range of Micro Four Thirds System products will
enable customers to enjoy true interchangeable lens type digital camera system
performance.



When compared to the Four Thirds System standard, the primary distinguishing
characteristics of the Micro Four Thirds System standard are:

1) Approximately 50% shorter flangeback distance (mount-to-sensor distance)

2) 6mm smaller lens mount outer diameter

3) Electrical contacts in mount increased from 9 to 11



* Image sensor diagonal dimensions are the same for both Four Thirds System
and Micro Four Thirds System standards.



The Micro Four Thirds System enables users to enjoy the high image quality benefits
of the Four Thirds System's 4/3-type image sensor in a much more compact camera
body, and also take advantage of significantly more compact lenses, particularly
in the wide-angle and high-power zoom range. The Four Thirds System offers compact,
lightweight performance, and the new Micro Four Thirds System will take this
even further by making it possible to develop ultra-compact interchangeable
lens type digital camera systems unlike anything seen before. The new Micro
Four Thirds System also incorporates a greater number of lens-mount electrical
contacts, enabling support for new features and increased system functionality
in the future.



In addition, users will be able to mount their existing Four Thirds System lenses
on Micro Four Thirds System bodies via an adapter.



Moving forward, Olympus Imaging and Panasonic will jointly develop relevant
technologies and devices for both Four Thirds System and Micro Four Thirds System
standards, and will develop and introduce standards-compliant products in accordance
with their respective business strategies.



While continuing to develop Four Thirds System interchangeable lens type digital
camera system products, Olympus Imaging will also develop a range of Micro Four
Thirds System lenses and accessories, and Micro Four Thirds System camera bodies
that are even smaller and slimmer than the light, compact, and widely acclaimed
Olympus E-410 and E420.



While continuing to develop Four Thirds System interchangeable lens type digital
camera system products, Panasonic will also develop a new generation of compact,
lightweight, interchangeable lens type digital camera system products, including
ultra-portable camera bodies, interchangeable lenses, and related system accessories.



About the Four Thirds System Standard

The Four Thirds System standard defines design and development standards for
interchangeable lens type digital camera systems that fully realize the performance
potential of digital technology. Four Thirds System cameras utilize a 4/3-type
image sensor that delivers the high image quality expected of interchangeable
lens type digital camera systems in a form factor that assures outstanding mobility.
The Four Thirds System standard is an open standard that enables bodies and
lenses produced by participating manufacturers to exchange information and be
used interchangeably with one another.

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Olympus Imaging America Inc. has introduced the new 2 GB Type M-Series xD-Picture
Card, called the M2 GB, an advanced ultra-compact memory media designed for digital
cameras. The M2 GB has the greatest storage capacity in the xD-Picture Card series
and is scheduled to go on sale in August 2006.
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Olympus just unveiled the compact new Olympus OM-D E-M5 Mark III mirrorless camera, which the company says borrows much of its imaging technology from the professional level E-M1 Mark II, one of our favorite cameras of 2017.