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HP has announced its first annual "On Assignment with HP" contest
for advanced amateur and professional photographers. Running May 18 through
August 31, 2005, the program is designed to help promote HP's high quality
photo printing solutions and capture a special new collection of original photography.
The winning images will be evaluated and selected based on composition, sharpness,
lightning, creativity and originality by a panel of judges that includes world-renowned
photographer Douglas Kirkland.



"HP's commitment to the photography market runs deep and we believe
this contest will help support and recognize the efforts of this talented community,"
said Enrique Lores, Vice President & General Manager, HP Inkjet Commercial
Division (ICD). "From the advanced amateur photo to fine arts reproduction,
HP's professional photography products incorporate the latest advancements
in HP color sciences with unparalleled output."



Contest participants will have a chance to showcase their imagination and skill
in three categories, designed to allow maximum freedom to explore original creative
ideas. The categories are as follows:

· Color: This category will explore the wide range of brilliant colors
taken through the lens as well as capturing clear, well-defined images.



· Black and White: The best photos in this category will include a wide
range of gray shades, yet will also take into account sharp imagery.



· Portrait/Social: Featuring people in still or social settings, photos
submitted in this category will be judged on both the use of color and well-defined
images.



By demonstrating imagination through the creation of images, a grand prize and
runner-up prize will be awarded in each category. Grand prize winners will be
awarded $5,000 in cash, an HP Designjet 90 series printer, as well as 30 professional-quality
prints from their portfolio. The runner-up prizes include an HP Photosmart 8750
printer and supplies kits including HP Vivera inks and photo paper.



The judging panel will include photographer Douglas Kirkland, a team of creative
professionals from Publicis in the West, and HP representatives. Winners will
be notified on September 30th. Participants may enter the program by uploading
their photo(s) electronically at the program website (www.hp.com/go/onassignment)
from May 18 through August 31, 2005. Only original photographs will be accepted.
Graphic designs or illustrations will not be accepted. For full terms and conditions,
please visit the program website.

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