Photographer Makes (Short) Epic Video Showing Off His Lush New $23K Canon Lens

Unboxing videos are the closest thing the photo industry has to straight-up product pornography. Or, as the great journalist, author and social observer Tom Wolfe once termed this fetishization of luxurious objects: “plutography.”

Now a photographer/cinematographer has made a short unboxing video of a pricey Canon lens that has the Internet photo world lusting big-time.

Called, simply, “$23,275.00 Lens”, the dramatically scored, 19-second clip shows the unboxing of a Canon CN-E15.5-47mm T2.8 L S Wide-Angle Cinema Zoom lens.

We’ve embedded the video below for your enjoyment. That is all. Happy Friday. #TGIF